Why Do I Need a Website?

info on June 24, 2020

By Jaci Schreckengost

A website, many times, is one of the first places a customer visits.

If a customer finds your social media pages first, they will likely look for the website next. A website is a place to house information about your business, your products, and more.

Isn’t it expensive?

While it’s not cheap to set up a website, it’s not a recurring fee. It’s an infrequent investment that sets you up for long-term success.

Isn’t a Facebook business page enough?

The simple answer is: no.

While a Facebook business page is a good start, your business is still missing a vital component in our digital world.

There is so much more information that can be housed in a website that is missing out on a business page. This includes your brand identity, important information about your company, a way to directly shop from your website, and more.

Extra information

A website can provide information that other social pages cannot.

The about us page can serve as a great resource for your customers. This can allow them to find out more about you, your business, and your products. If you include a piece about the history of your business, viewers can really understand your company better. This may not seem like much, but consumers are increasingly conscious about where they’re spending their money.

On a website, customers can integrate the things that are important to their business. These could include their sustainability policy, how they give back to the community, or other important issues to them.

During unexpected events, like COVID, websites provide an easy way to update your customers. Your customers can find updated store hours, shipping policy, and other important information that may have temporarily changed.

Answer questions ahead of time

Having a Q&A or FAQ section can help save time for your customer service team — and for your customers. Instead of having to wait for an answer, customers can find their answers on the website immediately.

Show off your work

A website is a great place to show off the incredible work that your team does. For example, with just a few clicks, visitors can see 270M’s clients. When you click on these links, they take you to each of the clients’ websites.

Your website is one of the main ways your clients access and understand your business.

Find out more about launching a website with 270M’s digital media services.

Connecting with Customers During COVID

info on June 11, 2020

By Jaci Schreckengost

During COVID, it’s more important than ever to let your customers know you truly care about them.

A study from Accenture found 64 percent of consumers in the United States say “a company’s ethical values and authenticity” are components they factor in before making a purchase. In addition, 42 percent of U.S. “consumers have stopped doing business with a company because of its words or actions about a social issue.”

Below are some ways to make sure your clients know you really care about them.

Engage with customers (more) on social media

Though it may seem intuitive, social media is a great way to connect with your customers, clients, and supporters during this time. Whether you’re commenting on their posts or sharing helpful resources, there are small ways to make big impacts on your customers.

It is important to make sure you’re only sharing informational and helpful resources. You don’t want to overwhelm your followers with pieces that could simply make them feel more anxious about the situation.

Host virtual events

If you were supposed to have an in-person event, or even if you just want to connect with your followers, a virtual event is a great way to do that. Whether it’s a Happy Hour on a weekend evening or a more professional lunch meeting to catch up, this is a great way to invite your followers to participate in conversations about the brand, themselves, and your products.

Create opportunities for your followers to help

This, of course, will differ based on the current status of your business. Below are different ways to help, no matter what situation your business is in currently.

If your business itself needs support, give your customers the opportunity to purchase gift cards to use when your business is open again later. This is a great way to support your own business, while giving your customers the chance to stock up on their favorite products when the business is open again.

If you still have the opportunity to make sales, elect that a percentage of your sales go toward a nonprofit organization that is supporting the community. You can select one nonprofit, or multiple. Choosing multiple would let the customer pick the nonprofit their percentage goes to when they are checking out. This can make the experience feel a bit more personal. For example, New Highs is donating 30% of all sales through June 30, 2020, to Loveland Foundation to support communities of color in unique and powerful ways.

A great way for anyone to help, regardless of whether or not your business is open, is to support a nonprofit. You can select a nonprofit for your followers to donate to if they have the ability.

Read also: Quarantine, Remote, Repeat

Show (more) appreciation

Whether they’re still buying from your store like normal, or supporting the business by purchasing gift cards, it’s important to show customers even more gratitude than normal. Of course, this applies all the time, but right now, it’s important to be sure they know. Whether it’s sharing an Instagram story, Retweeting a client, or sending a message to them to thank them for a purchase, each shows you care.

Consumers want to make sure the companies they support care about them and the world around them.

270M’s social media services are a great way to help with this. Check out all of our services here.

Instagram Features to Support Businesses During COVID-19

info on June 4, 2020

By Jaci Schreckengost

Instagram rolled out four new story features for businesses to utilize during COVID-19 — and possibly beyond.

As they said in their April 15, 2020, post, “Small businesses are an important part of our community, and many are facing immense challenges during the COVID‑19 crisis.” In response to this, they are creating features to help out.

Here are the four features Instagram has created to help boost sales during this time.

Share your favorite businesses

The first feature is a sticker that anyone can use to show support of their favorite small business. It shows a blue ombre shopping bag with a heart in it, with the ability to tag your favorite small business. This helps benefit local companies, as they are able to increase their audience without actually marketing themselves. While companies should not rely solely on this for marketing purposes, it is helpful during this time of need.

Check out 270M’s Instagram to see some of our clients and favorite companies.

Food delivery through IG stories

For businesses with food services, Instagram created the option for customers to order through a third-party service right from an Instagram story. When you begin setting up the sticker, you’ll be able to choose what food delivery service you would like to have your customers order through. You can choose from Caviar, ChowNow, delivery.com, DoorDash, Grubhub, Postmates, Seamless, Toast, or UberEats, depending on what works best for your business and area of the country. Customers can then click on the Order button, which will then direct them to the third-party app, and then allow them to order from the restaurant.

This is a great way to promote your restaurant, even when customers can’t come in and sit down.

Donate to nonprofits

If your organization is a nonprofit or a nonprofit is closely related to your company, you can add a donate button to your Instagram stories. This allows clients, fans, and followers to donate right to your cause, or a cause closely related, from the Instagram story. When you insert the donate sticker, Instagram gives you an extensive list of nonprofits, with ones suggested for the viewer at the top. Users can also search for their favorite nonprofit with the search feature.

Buy now, shop later

The fourth feature to benefit companies during COVID is the gift card Instagram story feature. With this, businesses can choose from third party vendors (Gift Up!, Kabbage, LoyLap, Raise, Rise.ai, Square, Toast, or Yiftee) to make gift cards available for customers to purchase. This helps businesses that are seeing less income during this time still make money.

While personal accounts only have access to the donation and support small businesses, consumers can still use these two to help out their favorite small businesses and nonprofits during this time. These are all accessible in the stickers section while editing an Instagram story post.

These are just a few of the features that 270M utilizes in their services for brands. Check out more of our social media services here.

Who Needs Social Media Agencies? Every Business Does.

info on May 13, 2020

At the end of 2019, Statista calculated that 2.95 billion people have at least one social media account. At the end of 2020 it’s predicted that 49 percent of the population will be using social media. If your business still hasn’t set up a social media marketing strategy, you’re not reaching an entire half of the consumer population.

Social Media Marketing

To understand the benefit of social media agencies, it’s essential to know what they do. A significant responsibility for agencies is developing a social media marketing plan. Before constructing a marketing plan, agencies first assess the current state of a company’s social media presence by running an audit of all existing active platforms. The examination gives insight into how well your content is interacting with consumers, whether they see it, like it, share it, click on it, etc. That initial audit social media agencies run gives numerical data to help analyze where you’re attracting consumers or where they keep scrolling. Agencies help identify what companies’ social media weaknesses are and from there decide which platform(s) are going to be the most effective in increasing consumer engagement. The benefit of running an audit before and after is that companies can physically see the success of an agency’s social media marketing plan.

So Why Do We Need Social Media Agencies?

Now that we know what agencies provide, why does your business need their help? A business’s social media presence serves as the communicator between the brand and its consumers, so without a dominant presence, there’s no communication with your target audience. Every business has its competitors, and if your brand’s message isn’t appropriately promoted, your lack of brand identity sends your consumers straight to your competitors. Social media agencies are skilled in media monitoring making them experts in understanding the best way to communicate your brand better than your competitors. Along with differentiating you from competitors, agencies take on the values of your brand when translating that to customers. In today’s world, it’s highly unlikely your consumer is going to buy into you without knowing anything about your brand, resulting in them using search engines such as Google to get insight. Agencies ensure that when a customer is researching your brand, they’ll find the most positive language surrounding the voice of your company. Going off of researching, when a customer searches for your brand, and it doesn’t appear on the first page of a search engine, more likely than not, they won’t see it. Social media agencies work to keep your business on the front page of search engines, making sure the most amount of eyes possible will be on your business. Social media agencies have the skills to save you thousands of dollars in advertising by being experts in digital marketing.

270M

Here at 270M, we are experts in digital marketing and are ready to tell your brand’s story. 270M’s digital marketing strategies across all platforms will make your business more efficient while also bringing your brand more exposure. Agencies like 270M are helping brands establish their position in the marketplace while reaching more and more consumers. Social media agencies necessary work will change the way your brand is viewed, for the better.

Let’s talk!

In a Time Full of Negativity, We Thank Those Who Are Giving Us Hope.

info on May 5, 2020

This is the first pandemic to unfold the world of social media. The endless loop of information coming out has instilled fear and anxiety across America. With social media allowing anyone to share what they want, it has caused a problem of spreading misinformation, which adds to Americans’ hysteria. However, some companies are breaking through the noise and reminding America that we are the most influential country in the world, and we will get through this.

Convicts – NY TOUGH

Convicts in a media brand that “find the status-quo shakers in music, art, style, travel, culture, and life, then give their voices a platform.” Convicts are using their voice to provide support and strength to New Yorkers during these chaotic times. Convicts put together a motivational film to spark unification within New Yorkers and motivate them to band together and do all they can for the city that they love. The video reminds New Yorkers the beauty of the city while being stuck inside and is asking those who can help in any way to get involved and donate medical equipment to healthcare workers on the front lines.

Facebook – ‘We’re Never Lost If We Can Find Each Other’

Facebook created a video highlighting the empty streets all over the world due to the quarantine. Facebook does this to remind Americans we don’t need to be in physical contact to have a connection. Thanks to the world of social media, specifically Facebook, no matter where we are in the world, there is always a place to connect with one another.

Worklabs – “Act Like”

Worklabs agency is turning to humor to help get through this scary time. The Ad has several different boxes with sentences all starting out with “Act Like” to enforce social distancing. For example, one box says, “Act Like your ex just walked into the party,” it’s a fun way to remind the world that everyone should be staying home.

Dove – Courage

While a majority of Americans are staying inside in the comfort of their own homes to prevent contracting the coronavirus, medical professionals are doing the exact opposite by going head to head with fighting COVID-19. Dove is showing Americans what nurses and doctors are doing for this country while we get to wait out the storm from our couches. The Dove campaign ‘Courage’ is a compilation of photos that are close up headshots of doctors and nurses who have been working 12+ hours a day and running around the emergency room tending to coronavirus patients. Dove says courage is beautiful, and to prove it, they’re donating 153 million dollars to help build the supply of soap, sanitizer, bleach, and food.

Download Available: 270M’s COVID-19 Resource Hub

It’s empowering to see companies stand up and support Americans by inspiring hope during these unpredictable times. 270M appreciates all the work these businesses are doing and are ready to help join the fight.

Celebrate 4/20 All Month Long

info on April 6, 2020

Here at 270M, we’re proud to be able to work alongside companies who are paving the way for the cannabis industry. Our clients dedicate themselves to creating safe, high-quality cannabis products that provide high-quality experiences for consumers.

Autumn Brands

Women-owned, cannabis cultivators dedicated to health and wellness, Autumn Brands is proving women are taking control of the rapidly growing cannabis industry. Co Founder, Autumn Shelton teamed up with Hannah Brand to make the most of a Coastal Santa Barbara farm that goes back six generations of farmers. Autumn Brands family farm takes pride in their expertise in farming the world’s most delicate tulips to produce pure and potent strains of cannabis. Autumn Brands product line consists of; Glass Jar, Pre-rolls, and cartridges with multiple strains to suit your needs. It’s so rewarding to have the chance to promote the Autumn Brands mission of sustainability and dedication to providing pesticide-free products for a safer world.

Follow Autumn Brands on Instagram to educate yourself on growing techniques.

Cannasite Co.

Every successful business stems from a successful website. CannaSiteCo.’s friendly, no-B.S. cannabis web design and digital marketing team’s only goal is to help people create a company they are proud of. The cannabis industry is growing at a rapid pace, and with help from CannaSiteCo., your business could get a cutting edge spot in the market, differentiating you from other competitors. A company dedicated to helping people is a business we are proud to stand behind and promote.

Check out Cannasite Co.’s latest designs.

Ladyjane Branding

LadyJane Branding’s mission is to “help entrepreneurs stand out and sell more,” says Jennifer Whetzel, Founder of LadyJane Branding. LadyJane works with businesses to help establish brand personality to draw customers in from the very first interaction. LadyJane is devoted to assisting brands in discovering who they are and then telling that story to customers to develop a consistent brand. A woman created a company driven by the passion of helping other entrepreneurs flourish makes working with LadyJane all the more rewarding.

Find out how your brand can make the best first impression with the help of Ladyjane.

New Highs

New High’s was created with quality and luxury in mind to give those in search of a green-friendly lifestyle the chance to achieve an elevated type of wellness that will leave you feeling elevated and motivated to accomplish your goals. New High products include the highest quality of CBD oils to help increase mobility without the pain. New Highs premium CBD comes from sun-grown Oregon hemp that is uniquely dispensed, dropper controlled, to provide an experience that allows you to choose the dosing. New Highs differentiates from other products on the market by its unique cultivation of ingredients used to encompass all of CBD’s exclusive benefits like sleep aid as well as lessening those horrid hangovers.

Follow New Highs Instagram page and learn more about their #ShowUsYourScrubs campaign for medical and health professionals.

Kiva

Originating in California, Kiva confections are known for their cannabis-infused edibles. Kiva employees are motivated by their mission that goes beyond just delivering a better edible. At Kiva, their products are made from a unique artisanal approach crafting delicious, trustworthy chocolate bars, mints, and gummies that provide a consistent experience every time. Their product list consists of Kiva Chocolate Bars, which have a 1:1 CBD and THC ratio leaving you calm and relaxed after one bite. Kiva’s Camino Gummies are formulated with the perfect amount of THC and CBD, putting you in that “California state of mind.” Lastly, Petra Mints and Terra Bites, infused with the perfect amount of THC small enough to fit in your pocket so you can take it on the go. During these tough corona times, Kiva is doing all they can for their customers. Dedicated to serving their customers the best quality, Kiva is following the FDA’s Good Manufacturing Practices to ensure their products are the same safe, consistent, and reliable products their customers know and love.

Got the munchies? Check out Kiva’s Instagram for an array of satisfying edibles.

Pax

An award-winning consumer technology brand, Pax vaporizers are dedicated to creating an enjoyable, personalized experience for each of their customers. Pax lab’s focus is on developing vaporization technologies for cannabis and other plant-based materials. Pax technology is powered by employees with experience in hardware, software, consumer technology, healthcare, and biotechnology to ensure each client can achieve a premium experience. Pax’s dedication to creating a better world for their customers is something we value and are proud to promote here at 270M.

Head over to Pax’s to start personalizing your experience.

Quarantine, Remote, Repeat.

info on March 31, 2020

Every person who wakes up to a 6:00am alarm has played with the idea of turning it off and getting a few more hours of needed sleep. No matter how bad you want to, you don’t. You get up, stumble towards the kitchen to make your morning coffee because you know you need to get to work on time if you want to keep your job. But, what now? There is no “on time,” there’s just “work remotely.” So why not turn off that alarm? There’s nowhere to be! Just because your office’s doors aren’t open, doesn’t mean the work stops. Here are some tips to help you stay on track while working from home.

Make a List

The first step out the door in the morning starts your day and gets you thinking about how you’re going to make the most of it. But now, there is no out-the-door push to get you going. It’s hard to find motivation while trapped inside your house, so you need to make your own first step. The number of days stuck in your home is beginning to add up, don’t get swallowed by a monotonous routine that makes you forget if it’s Tuesday or Wednesday, Make a list! Keep that alarm on (you can move it back to 8:00am instead of 6:00am) to get you out of bed and start planning out what you want to accomplish throughout the day. Having the list be the first thing you do acts as that push of getting out the door to start your day. Make the tasks on the list easily achievable so you can finish one job quickly and get onto the next. A small, but essential task when working from home could be to “check inbox” or “reply to all emails,” this can help keep you on top of work-related conversations and circle back with co-workers to make sure everything’s in order. The physical act of crossing items on your to-do list gives you visual confirmation of your being productivity while never leaving your house.

Movement

It’s easy to opt-out of exercise and blames it on the quarantine, but the movement is precisely what you need to keep from going stir-crazy. Quarantine may mean no gym, but it doesn’t mean no exercise. Studies have shown people are more productive when they break up their work overtime rather than sitting down for hours and bingeing your work to completion. According to Republic Fitness, “cognitive function tends to increase after a day-time sweat sesh by 5-10%”. If you take a break during the day, you’ll come back to your work with more energy to finish out the day strong instead of crawling through that last phone call. During this time when going to the gym isn’t an option, companies are stepping up and creating workouts that will make you break a sweat from your home. Camp Tampa, allows users to access their workouts from anywhere, not just Tampa. Camp Tampa created Camp2Go, online classes with a variety of different workout styles like; cycling, yoga, HITT, circuit training and stations. Releasing new classes every Monday night Camp2Go keeps your fitness exciting and knocks the chance of getting bored with the same circuit. CorePower Yoga, is offering an “On Demand” service where you can subscribe to their site and receive a plethora of classes to keep you feeling zen. Another great resource is an app created by Kayla Itsines, Sweat. The application has refocused how designs are styled and tailored them to be easily done in the comfort of your own home. There are tons of different workout plans to choose from at a low subscription rate of $7.99 a month. Working out in the middle of the day is also proven to help information retention. When you have a late-afternoon meeting and are preparing all morning, break up the prep and the meeting with some movement to make the most out of your preparation to put your best foot forward in that afternoon meeting.

Environment is Everything

Does your office building have piles of dirty laundry? Is the sink in the office kitchen overflowing with unwashed plates? Do your co-workers wear pajamas to work? No, no, and definitely no. Create a space where you want to spend time in. Don’t let your dirty clothes pile up; find yourself wearing the same PJs for a week straight. Change out of those PJ’s to remind yourself you shouldn’t be in bed and that you should be doing your work. Create a workspace that will get you out of bed and into the right headspace and ready to face your daily tasks. If your space is a mess, there’s no escaping it. For the time being, it seems like we’re going to be stuck inside. Rather than looking at it as a challenge, make it an opportunity.

Find a Quarantine Soundtrack

Pair your plans, with some jams! Music is a huge help when trying to keep yourself motivated and awake through a 9 to 5 workday in which you never leave your house. Washing dishes? Pair it with an upbeat song to keep your pace up, and your attitude. To help keep productivity up, Money.com curated creative professionals to assemble a work from home “productivity playlist”. Employees asked some of their busiest co-workers what tunes keep them on track to make the most out of the day. Take a look at their productivity playlist or create your own!

For more ways to stay on track, head over to our Instagram and see how we’re pushing through this quarantine.

Knock Knock, Who’s There? TikTok. And It’s Not Going Anywhere.

info on March 24, 2020

Originating in China, TikTok is a social networking platform where users create and share short music videos. In 2017, a Chinese tech company known as ByteDance bought the popular lip-syncing app Musical.ly. The two merged their features to create what we now knew as TikTok in August 2018. TikTok made its mark in the social networking community by generating more than one billion downloads in its first month of being released, beating out Facebook, Instagram, YouTube, and Snapchat. Due to TikTok’s rapid rise to popularity, brands must start integrating the app’s features into business plans or risk your brand falling into irrelevancy.

What Even Is It?

When TikTok first came on the scene, it was known for its lip-syncing feature that encouraged Gen Z’ers to creatively express themselves through song and dance. Ever since its release TikTok proved their much more than just a lip-synching app. The New York Times described the app as “more machine than man” because of the way TikTok’s algorithm interacts with users. When you open TikTok, the content you see doesn’t involve people you know; instead, it creates a personalized feed based on past videos you’ve watched or from profiles you’ve clicked on.

What Makes It Different?

The customized videos are compiled onto a page called “For You” and is one of the main differences from platforms like Facebook or Instagram because the content never runs out. No matter how far you scroll, there’s always something to engage with. TikTok takes away that initial awkwardness of when you first create a social account and start with no followers or content on your feed because you don’t know who to follow. TikTok starts working from the moment you download it to provide you with an endless amount of content that is tailored to you. TikTok’s algorithm inspires the idea of “making anyone famous”. That’s one of the more appealing things about it compared to other applications, you don’t need to be verified to have your content seen by millions. The algorithm takes into account how often users are posting videos. The more posts you share means the more likely you’ll appear on the “For You” page.

How Can I Use It?

The New York Times praises TikTok saying “TikTok encourages users to jump from audience to audience, trend to trend, creating something like simulated temporary friend groups, who get together to do friend-group things: to share an inside joke; to riff on a song; to talk idly and aimlessly about whatever is in front of you.” As TikTok’s developed it’s constantly adding new features to make it more versatile. For example, the app added a “reaction” feature that enables users to directly respond to a video that has already been created by placing the film reaction next to the original video. The reaction feature differentiates TikTok from Twitter and Vine because it’s more engaging than just typing a tweet or commenting on a 10-second video, recording your reactions inserts yourself into the narrative. The app also offers green screen backdrops and filters (think SnapChat) to enhance creativity.

Why Does My Business Need To Start Using It?

TikTok is like the gift that keeps on giving when it comes to starting up new trends. Trend monitoring is a necessity in today’s digital landscape due to the fact social media is continually evolving, and social media patterns are gaining traction quicker than ever before. Drea Okeke, a famous TikTok star, notes, “It’s a global app so you can actually see the analytics and you can see where people are seeing your videos from. It’s so much cooler than other apps, and it helps out with Gen Z as they’re growing up. Not only does TikTok keep you to stay up to date, but it gives insight to potential consumers’ behaviors. 60 percent of TikTok users are from Gen Z (16-24) and they are giving influencers a whole new level of fame. A 16-year-old girl named Charli D’Amelio is referred to as the “CEO of TikTok,” having 40 million followers and averaging at least 2 million likes per video. Her rapid rise to fame was all because of TikTok. D’Amelio is no actress, singer, or daughter to a celebrity, she gained America’s attention through her dance skills on TikTok. Prada took interest in her rise to fame and saw the potential benefits of partnering with the TikTok celebrity. Prada is recognized as an expensive, high-end fashion line that wouldn’t typically be worn by teenagers. Teenagers don’t wear Prada because they don’t want to, it’s just no one their age really wears the brand as it’s more marketed to wealthy adults. Prada’s goal was to connect with younger consumers, so what better way to get their attention through arguably one of the most famous teenagers in the world right now. D’Amelio attended the Prada Fashion Show during Fashion Week in Milan, Italy, where she was dressed head to toe in Prada. D’Amelio was recording videos of herself at the show, made dancing videos with models, and even sat next to a famous fashion journalist and New York Times Best Selling Author, Derek Blasberg. Prada staying in tune with the younger generation and knowing how to get to them benefited their brand tremendously and gained them massive amounts of exposure. TikTok is a brand new platform that gained consumer attention so rapidly giving companies very little time to get familiar with it. It’s understandable companies may feel a little lost in figuring out the best way to utilize the platform to better their business. Check out 270M’s social media services to give your brand an edge in today’s new marketing circuit.

Social and Digital Media News: 2020 Trends, Stories, and Going Beyond Likes and Shares

info on March 2, 2020

Social Shorts: Facebook Launches Pinterest Lookalike App, Instagram Tests ‘Latest Posts’ Feature, Snapchat Could Be Getting a New Look

Facebook is working to improve speech recognition technology. According to Marketing Land “Facebook is recruiting users to be part of its ‘Pronunciation’ program” by asking qualifying participants to record phrases to help improve speech recognition.

Twitter is working to combat false news by labeling misinformation shared by politicians and public figures in bright noticeable colors.

Marketing Land also points out that Twitter is “rolling out a feature that lets you add ‘a new thought to an old Tweet’ so you can thread Tweets posted days apart.”

TikTok developed a set of safety controls to allow parents to set limitations for their children on how often they’re on TikTok

Marketing Land reports that LinkedIn is adding a profile feature “that lets users showcase key achievements and updates in a separate featured section”.

“Instagram has been spotted internally prototyping a ‘latest posts’ feature, which provides a way for users to see the most recent pictures and videos from people they follow”. Reports Marketing Land.

Facebook is developing a new product that is reported to be very similar to Pinterest called Hobbi. Hobbi is a photo-sharing app that allows you to categorize your pictures into different pages.

Snapchat is in the process of redesigning its layout by adding a black navigation bar which makes navigating to different sections of the app much easier.

Why Businesses Should Still Be Using Email Marketing in 2020

Mike Gingerich of The Goshen News is reminding us that even with the rise of social media email still stands to be one of the best ways to market

Email is low cost while also being one of the easiest marketing strategies to implement

Gingerich notes that “Marketing research company Radicati predicts there will be 4.25 billion email users in the world in 2020, a 230 million increase from 2019”

Email is a great tool to help measure analytics. Gingerich points out that “If you opt to work with an email services provider, you will get free access to audience analytics, such as the average age of your contacts, where they live, when they are active on the internet, and so much more.”

Gingerich offers an example on how email marketing is complimented by saying “once you know where a customer lives, you can use that information to personalize your messages when replying to their posts on Facebook.”

10 LinkedIn Stats to Guide Your Social Media Marketing Strategy in 2020

Social Media Today points out 10 statistics you need to know in order for you to improve your social media marketing strategy in 2020:

Number of LinkedIn Users: 660 million users in more than 200 countries and territories across the globe
Demographics- Gender: 43% of LinkedIn users worldwide are female compared to 57% of male
Demographics- Age: 37% of US adults—or more than one out of every three—ages between 30 and 49 years old use LinkedIn
Demographics- Education: Half of all US adults with college degrees use LinkedIn
Average Time Spent on LinkedIn: An average LinkedIn session lasts six minutes & seven seconds
LinkedIn for Business: There are more than 30 million companies listed on the platform
LinkedIn’s Popularity Among B2B Marketers: LinkedIn is the 2nd most popular platform among B2B marketers, just behind Facebook.
Largest LinkedIn Audience for Advertising: The US offers the largest LinkedIn advertising audience with a reach of 150 million users.
LinkedIn’s Role in Buyer’s Journey: 52% of buyers list LinkedIn as the most influential channel during their research process
LinkedIn’s Mobile Traffic: 57% of LinkedIn’s traffic comes from mobile devices.

Emerging Social Media Channels & Trends

Search Engine Journal provides some statistics on social media channels: 3.5 billion social media users worldwide have with devices with social media platforms downloaded, more than 90% of millennials are active social media users, almost 2.5 hours a day is spent on social media, more than 73% of marketers say social media is effective in generating a positive ROI.

According to Search Engine Journal, Multi-networking is out. Today’s social media users are starting to have a “less is more” mindset and are trying to focus on one or two channels rather than many.

“More than 28% of users from four major social media platforms engage with live streams each month on any services” claims Search Engine Journal

Matt Johnston, CEO, and Founder of Guide Social supports the rise of video saying “Video is the hottest platform on the planet right now and the cheapest to distribute through social media channels, A reminder to brands, video does NOT have to be expensively produced to be effective.”

Social media users are demanding better privacy policies, to meet that need Mark Zuckerberg, Facebook Founder stated, “the future is private”.

“TikTok was one of the most downloaded apps in the Apple Store for 2018 giving Facebook and Instagram a run for their money.” this statement Supports to The Search Engine Journal’s claim that video is on the rise.

The Search Engine Journal that advises to be effective on TikTok, business owners must utilize elements of strategy from the platform especially hashtags, the limited characters in the description of the video forces you to be creative with the different combinations of hashtags you use.

5 Ways To Boost Your Digital Marketing Campaign ROI

Smart Brief emphasizes the necessity for digital marketing campaigns by highlighting 5 things your company needs to do:

Establish Campaign Goals: Smart Brief provides the acronym “SMART” goals- standing for specific, measurable, achievable, relevant, and time-bound. Having strategies mapped out allows you to be able to see how each step you are taking will lead you to that campaign goal.
Create Content Your Audience Wants: Create valuable content, make your content user-centric, conduct regular surveys, and understand influencer marketing.
Use Predictive Analytics: Predictive analytics uses machine learning and artificial intelligence to draw insights generated through massive datasets, models, and algorithms to predict the future behavior of consumers.
Leverage Automation Technology: Utilizing automation tools to preform repetitive tasks saves you time, allowing you to focus on the main points of your campaign goal.
Avoid Vanity Metrics: Vanity metrics such as, Facebook fans, raw page views, registered users and others that often do not correlate with revenue, can distract you from your business goals and are recognized as press release shares

270M’s Social Media Specs Guide 2020

info on February 20, 2020

Social media channels are ever-changing from functionality to creative sizes and specs.

At 270M, we created the 2020 social media creative cheat sheet for brands and social professionals.

Below explains to you what the best sizes are for each social network and the format to use.