news + trends
What is Social Commerce? What are Shoppable Posts on Social Media? How Can my Brand Implement These Strategies?
By John Quinn Hardy and Sydney Rikk Social Commerce is a convenient tool that allows businesses to sell their products directly from their social media posts. With the accessibility and convenience of completing the entire transaction process on the social media platform, from discovering the product to purchasing it, the
By Annie O’Rourke Pinterest is a social media platform with unique and differing functions that ultimately optimize user engagement. It is important for your brand to understand how to utilize Pinterest in order to enhance your business’s social media portfolio. What is Pinterest, and how does my brand set up
By Annie O’Rourke LinkedIn Live is a great tool to incorporate into your social media strategy. This technology allows your brand to connect with LinkedIn users on a more personal level. The Basics of LinkedIn Live The new LinkedIn feature allows users and company pages to broadcast themselves in current
By Jaci Schreckengost In 2021, we’ve found three key terms anyone who uses social media should know and why you should know them. Crisis management This is your brand’s plan of how to react when a crisis happens. Crisis is, of course, a broad term and can mean different things
By Annie O’Rourke Voice search technology is a way for businesses to be present in millions of homes worldwide. The Foundations of a Voice Search Feature Voice search is a technology that is currently up and running for many devices such as Amazon Alexa, and Google Hub. Google Hub is
By Jaci Schreckengost As our digital universe continues to grow, brands must be involved to keep up. What is community management? Community management is exactly what it sounds like: managing your digital community. It’s everything from engaging on social media, answering questions in your Facebook inbox, resolving situations for unhappy