news + trends

Incorporating Pinterest into my Brand’s Social Portfolio

By Annie O’Rourke Pinterest is a social media platform with unique and differing functions that ultimately optimize user engagement. It is important for your brand to understand how to utilize Pinterest in order to enhance your business’s social media portfolio. What is Pinterest, and how does my brand set up

Read More +

What is LinkedIn Live and How Can my Brand Effectively Use It?

By Annie O’Rourke  LinkedIn Live is a great tool to incorporate into your social media strategy. This technology allows your brand to connect with LinkedIn users on a more personal level.  The Basics of LinkedIn Live  The new LinkedIn feature allows users and company pages to broadcast themselves in current

Read More +

Advice from an Agency: Why Community Management is Critical in 2021

By Jaci Schreckengost As our digital universe continues to grow, brands must be involved to keep up.  What is community management?  Community management is exactly what it sounds like: managing your digital community. It’s everything from engaging on social media, answering questions in your Facebook inbox, resolving situations for unhappy

Read More +