news + trends

Political Ads on Facebook & Instagram: What You Need to Know

By Jaci Schreckengost Especially in an election year, but always, social media platforms aim to increase the transparency of their political ads.  Since Facebook and Instagram are two of the biggest platforms — especially for campaigning — it’s important to understand the rules and regulations around the ads. Whether you’re

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Advice from an Agency: Building a Transparent Cannabis Company

By Jaci Schreckengost Building trust is an important component of every business, but it’s especially critical when building a cannabis company.  Why is trust so important in cannabis companies? The products your customers use are often used for their well-being and are often being ingested. Trust is a huge factor

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What is Influencer Marketing and Why Does it Work?

By Jaci Schreckengost Influencer marketing is a great way to showcase your product and market to a large number of potential customers. Influencers are popular on all social media platforms, from YouTube to Instagram to TikTok.  What is influencer marketing?  Influencer marketing is when an influencer promotes a product or

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Advice from an Agency: Getting to Know Your Audience

By Jaci Schreckengost Getting to know your audience is important for every aspect of your company. From marketing to product design, your understanding of your audience can help you better optimize your brand.  Why do I need to know my audience? It’s easier to reach them. When you know your

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The Importance of Organic Multimedia in Marketing

By Jaci Schreckengost Multimedia is an important part of your business’ appearance in the digital world. Photos and videos can show what your brand is talking about before anything has been said.  Multimedia is important to branding and relationships with your customers. Below are some of the reasons why viewers

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