By Jaci Schreckengost Of course you’ve heard of rebrands and seen them happen — but how do you know when it’s time to rebrand your own company?  Here are some of the times we’ve noticed that it might be time to consider rebranding.  Do you feel out of place in the

By Jaci Schreckengost Especially in an election year, but always, social media platforms aim to increase the transparency of their political ads.  Since Facebook and Instagram are two of the biggest platforms — especially for campaigning — it’s important to understand the rules and regulations around the ads. Whether you’re

By Jaci Schreckengost Building trust is an important component of every business, but it’s especially critical when building a cannabis company.  Why is trust so important in cannabis companies? The products your customers use are often used for their well-being and are often being ingested. Trust is a huge factor

By Jaci Schreckengost Influencer marketing is a great way to showcase your product and market to a large number of potential customers. Influencers are popular on all social media platforms, from YouTube to Instagram to TikTok.  What is influencer marketing?  Influencer marketing is when an influencer promotes a product or

By Jaci Schreckengost Getting to know your audience is important for every aspect of your company. From marketing to product design, your understanding of your audience can help you better optimize your brand.  Why do I need to know my audience? It’s easier to reach them. When you know your

By Jaci Schreckengost Multimedia is an important part of your business’ appearance in the digital world. Photos and videos can show what your brand is talking about before anything has been said.  Multimedia is important to branding and relationships with your customers. Below are some of the reasons why viewers