Amplifying Presence and Growth for Modern Beauty Brands
We blend strategic media, immersive events and high-impact social and influencer campaigns to capture audience attention and drive ROI.
increase in return on ad spend
impressions and counting
website traffic growth
decrease in cost per click
decrease in cost per acquisition
TOCCA, New York City
Generating 1.76 Million Impressions Through Strategic Influencer Seeding and Organic Storytelling
Through strategic creator identification, relationship management, product seeding, and ongoing optimization, 270M partnered with 97 creators who generated 88 pieces of content and 76 social media placements. The program delivered 1.76 million impressions, a reach of 622K, and more than 349K engagements while building a valuable library of authentic content that extended TOCCA’s storytelling beyond its owned channels.
By prioritizing creator fit over follower count and allowing space for genuine expression, the campaign strengthened brand resonance, increased organic advocacy, and established a scalable foundation for future influencer partnerships.
Services
Influencer Campaigns
Social Strategy
Social Media Execution
Social Media Management
Community Management
Product and Event Production
Event Support
ALCHIMIE FOREVER, Washington, DC
Increasing ROAS by 65% Through Integrated Paid Media and Organic Growth Strategy
Facing stagnant advertising performance and slowing organic engagement, this beauty brand partnered with 270M to develop a more sophisticated growth strategy across paid and owned channels. Through a combination of audience refinement, creative optimization, and strategic partnerships, the goal was to improve acquisition efficiency while strengthening long-term brand affinity and community engagement.
270M overhauled Meta targeting, introduced new creative testing frameworks, refreshed organic content strategy, and activated partnerships with influencers, brands, and industry experts to expand reach and credibility. The result was a 65% increase in Meta ROAS, a 27% reduction in customer acquisition costs, and 2.3x more conversions at the same media investment. Simultaneously, organic engagement increased by 10%, supported by stronger content performance, increased audience interaction, and expanded visibility through collaborative partnerships. By aligning paid media with organic storytelling, the brand established a scalable growth engine that continues to drive efficient performance and customer engagement.
Services
Influencer Campaigns
Social Strategy
Social Media Management
Community Management
Paid Media Management
Meta Advertising
Google Advertising
Email Marketing Management
VOMOR, North America
Amplifying Presence and Growth for Modern Beauty Brands
We blend strategic media, immersive events and high-impact social and influencer campaigns to capture audience attention and drive ROI.
VoMor sought to expand brand awareness within the professional salon and artist community while increasing adoption among Aveda salons nationwide. To achieve this, 270M developed a comprehensive digital strategy that combined organic social media, community management, email marketing, website optimization, and highly targeted paid media campaigns designed to reach salon owners, stylists, and decision-makers across the beauty industry.
Through consistent content creation, user-generated content integration, strategic giveaways, audience refinement, and B2B lead generation campaigns across Meta and Google, VoMor significantly increased visibility and engagement among its target audience.
Organic social channels grew total followers by 30% and generated an average of 125K monthly impressions and 10K monthly Story views, while ongoing community management strengthened relationships and increased qualified inquiries. Paid media efforts delivered a 244% year-over-year increase in leads through sophisticated audience targeting and lead qualification strategies, while ongoing email optimization maintained strong engagement and customer retention. Together, these initiatives elevated VoMor’s presence within the salon community and created meaningful demand among prospective Aveda partners and professional stylists.
Services
Influencer Campaigns
Social Strategy
Social Media Management
Community Management
Paid Media Management
Meta Advertising
TikTok Advertising
Google Advertising
Email Marketing Management
Contact us
Tell us about yourselves below, so we can get to know you.
Then let’s set up a chat.
info@thisis270m.com
(937) 756-2015
