Tips for the Best Social Media Community Management

By: Stephanie Albert

Community management is an essential part of growing an online following that is connected to your brand. It is the process of interacting and engaging with current followers and the actions you take to attract new followers. 

Here are five important practices to consider if you want to gain followers and keep the ones you already have.

1.Engage with content your brand is tagged in: Frequently, brands will be tagged in content from happy customers who want to tell their friends about their experiences. When customers tag your brand in their social media posts, be sure to thank them for their support, and let them know you’re glad they enjoyed your product or service. There is also the possibility that your brand will be tagged in negative reviews. Be ready for this. Have a plan that is aligned with your brand identity for responding to these comments, and try to resolve issues whenever you can.

2. Respond to Direct Messages (DMs): Check your messages as frequently as possible — once a day at the very least. While you should think of all DMs from your customers as being important, there are two types of DMs that are particularly useful in helping to build an online brand. DMs received when your brand is tagged in a user’s story can be used to gain user-generated content that can be reposted to show consumers enjoying your product or service. Also valuable are DMs that contain questions about your business or products. You can earn loyal customers by interacting with people and giving them the answers they are looking for.

3. Like and respond to comments: In conjunction with responding to DMs, engage with followers by liking and responding to comments they leave on your posts. Users generally enjoy being recognized by the brands/products they like, and this type of engagement is a great way to increase the positive feelings customers already have about your business.

4. Follow relevant accounts: Follow accounts relevant to your industry, and engage with the content they post. By interacting with this content, the name of your business will appear in the likes and comments on the post, so consumers will have another way to find you.

5. Follow relevant hashtags: While you’re looking for relevant accounts to follow, try following relevant hashtags, too. They can help you find out what kind of content is popular in your industry, and discover new consumers who might be interested in your product.

By paying attention to what’s popular through other relevant content and connecting with current and prospective followers, community management has the potential to greatly increase the engagement your content receives. When it comes to growing your brand’s following online, engaging through community management is key to your success.

The Best Digital Marketing Practices for Promoting Your Product

By: Stephanie Albert

Over the last few years, social media has become a major powerhouse for advertisers. If you want to reach a wide audience when promoting a business or product, social media is for you. But the number of platforms and features available can make it difficult to get started. How can you find out what will work best for your company? 

We are here to help! Here are a few of the best practices for promoting your products on social media.

1. Know the audience: Knowing the audience of a given platform and knowing your target audience are both crucial for successfully promoting a product. Be sure that the audience you are targeting is present on a specific platform if you are going to put money and effort into developing content for that platform. 

2. Use analytics: Most social media platforms regularly provide advertisers with a basic set of data points regarding the makeup of their audience and how their ad content is performing. Use these to your advantage! You will find out if you are reaching the audience you are targeting. And you may discover another audience that is interested in your products. You will also learn which type of content is performing best. This way, you can focus on producing more of what is most successful.

3. Pay attention to your community: Interacting with people who engage with your content is important when growing an audience. Engage with content you are tagged in, reply to comments, and answer DMs in a way that is in line with your brand’s ideals — these are all excellent ways to connect with your target audience and your product users. You can gain valuable insight by reading about their experiences and learning how they feel about your products.

4. Create an Instagram Shop: Having an Instagram Shop allows users to purchase directly through the app. This also gives you the ability to add “shoppable” links to posts and stories, making it possible for users to purchase your products as soon as they see your content.

5. User-generated content: Posting user-generated content (photos, reviews, and even videos made by your customers) can be a very powerful way to promote a product. This allows potential customers to see the positive experiences of those who have already purchased your products. Ideally, once people know that others enjoy what you have to offer, they will want to buy from you, too.

 

Five Reasons Why Video Content Is the Future of Digital Marketing

By: Sydney Rikk

Have you ever been scrolling through your Instagram feed when a post that was cluttered with words popped up? More than likely, you just scrolled past it because you were uninterested in reading lots of text. You’re not alone in doing that. Wouldn’t it have been better if the ideas in the post had been presented in a video? Welcome to the future of digital marketing.

In an effort to stay ahead of the trends, here are five reasons why you should be creating and utilizing video content:

1.Video is versatile.

As your business grows and develops, your marketing strategies must keep pace. Video is the answer. With video comes the opportunity to shape, change, and repurpose content according to your brand’s needs. For example, if you have a popular Instagram feed post of an image, change it into video formatting and watch it take off. Videos also offer the ability to make your brand more personable. By featuring greetings from your team or speaking directly to the consumer, you are creating a conversation.

2. Videos can tell a story.

The saying is, “A picture is worth a thousand words.” So how many words is a video worth? A still picture can only present and convey a limited amount of information. Change that picture into a video and you have granted yourself more time to get your message across. And, you can do it in a more dynamic and engaging manner. Lean into your video content to capture a story: the story of your brand, product, team, and more. 

3. Video content is preferred most often by users.

According to view.ceros.com, “While 73% of respondents to the survey said they have less time to devote to reading and research, many noted that they are willing to spend 10-plus minutes with interactive, visual, and audio content.” Today, people are so busy — and information is coming at them so fast — they often have little time to slow down, read, and take in written content. The solution to this problem is videos. If you only have a few minutes of someone’s time, capitalize on it by using engaging video content to efficiently get your message across. 

4. Videos can drive conversion.

People buy when they see a need for the product. If they don’t understand what it is you are selling or why they need it in their life, they are unlikely to buy. Using videos to introduce and demonstrate your brand’s products can help consumers see the need for them. According to animoto.com, “96% of consumers find videos helpful when making purchase decisions online.” Looking for more evidence of videos helping to create conversion? Check out this infographic.

5. Video content has the power to improve SEO.

The more people watch, interact, and engage with your videos, the more likely your video will attract larger audiences. By creating and offering high-quality video content, you can entice people to learn more about your company and your products, driving traffic to your website.

Video content unlocks the door to numerous opportunities. It can tell stories, help you connect with your audiences, drive conversion, and so much more. Video is the future of digital marketing. So grab your video clips! It’s time to get to work.

How to Use LinkedIn Stories

By Nicole Holdgrafer

Back in September 2020, LinkedIn finally added the story feature to their app. The “story” gets its name from its functionality. This feature allows users to post short-term content that reflects storytelling. If you’ve ever created a story on Instagram, Facebook, or Snapchat, you shouldn’t have any problems navigating LinkedIn Stories.

Just like any other story feature, it remains on your profile for 24 hours after posting. Once that time has passed, your post will disappear. While your story is still up, you have the option to save it to your camera roll. Or, if you’re unsatisfied with your post, you have the option to discard the story. LinkedIn allows you to post photos and videos from your camera roll, or create them within the app. There is no minimum or maximum on the number of stories you can post on your account. 

Although the story is not the newest social media feature on the block, it still presents vast opportunities for authentic storytelling and increasing brand awareness. The key difference between LinkedIn and the other popular social networks is that LinkedIn is a professional platform. Because of this, it’s best to create LinkedIn Stories that reflect this standard. However, professional content doesn’t have to be boring or extremely formal.  

The story feature on LinkedIn is the best place to show behind-the-scenes content of your brand or to let your own unique personality shine through. Since video content generally performs better than still images, consider creating a “vlog,” which stands for “video blog.” This is usually a short video of someone talking about a specific topic. As a business, this could entail an employee talking about their position, a current project, showing a day in the office, etc. As an individual, this could involve topics that are a little more personal, such as discussing professional experiences, trending news, or a recently attended event. 

Whether you’re posting a video or a photo, you can add stickers to the post to increase engagement. Stickers are icons you place on top of your post. The first option you’ll see is the “@ mention” sticker, which allows you to tag employees, clients, and partners. The next sticker you’ll see is a “clock” that sets the time of day. Beneath that, you’ll see “Today’s Question,” where you can ask your followers a question and wait for feedback. In addition, there are two different sections of stickers for “Community and Events,” as well as one for “Current Status.” Another great tool to utilize on LinkedIn Stories is swipe-up links. Swipe-up links are links you can access directly from a story by swiping up. Unlike Instagram, you don’t need to be verified to add a swipe-up link to any of your stories. 

Although LinkedIn is known for being a professional platform, posting a story here every now and then will create a nice change of scene for your followers — and it can help you and your business to stand out. When done correctly, using LinkedIn Stories to post content will add credibility (and visibility) to your brand or personal name.

Advice from an Agency: How to Create a Strong Social Media Image

By Annie O’Rourke 

Incorporating a positive social media image drives high levels of user engagement and allows your brand to market its services. 

Start utilizing social media for your small business 

Instagram, Pinterest, and Twitter are just a few of the many social media channels that are most important to incorporate for your small business. 

It is important for your business to become a highly active user on all social media channels. Social media allows your business and brand to eventually be more visible and searchable. Research the different social media channels to understand which would be best for your brand, and create accounts on the channels that are most fitting. For example, if your products are photogenic, utilize Instagram because its feed is focused on visuals. Incorporating this technique allows your business to develop a platform of their own to further market their product and services. If you’re not sure where to start, 270M can help! 

 

Keep up with current events and social media trends

Show your followers you know what you’re talking about.

Social media is all about sharing different ideas and content. By incorporating current news and events, people will feel that your brand is a credible source. Post the latest coverage and news about your product or brand to your stories and feed. For example, if you’re a beauty agency, remember to not only post your product but also post the latest information and breaking news about the entire beauty industry itself. This allows your followers to engage and connect with your page. 

 

Create a consistent image across all social media platforms 

All of the social channels your brand uses should reflect a similar style throughout to keep your brand coherent.

For example, keep your color tones, brand voice, and brand messaging consistent throughout all of your brand touchpoints. Having brand consistency is essential because it ensures that your brand is recognizable wherever a consumer interacts with it. A strong social media image is not just a recommendation, but a necessity for your small business. 270M is here to guide you through the next steps regarding all aspects of creating an impactful social media image.

Our services at 270M will help you move in the right direction in order to reach high levels of user engagement.