What Digital Marketers Can Learn from the 2021 Super Bowl

By Jaci Schreckengost

The 2021 Super Bowl was one that Tampa Bay will remember forever. Here are the reasons digital marketers should, too. 

 

The Commercials 

The easiest tactic to notice was that familiar names and faces still draw massive attention. 

State Farm’s commercial that featured Drake, Aaron Rodgers, Patrick Mahomes and Paul Rudd. Uber Eats’ commercial was just as star-studded. With Wayne and Garth—yes, that’s Wayne and Garth—hanging out with Cardi B and encouraging their fans to eat local. Party on! 

Others starred Mila Kunis, Ashton Kutcher, Will Ferrell, Kenan Thompson, Awkwafina, Tracy Morgan, and more. 

Of course, we don’t all have a Super Bowl ad budget. For digital marketers who don’t have hiring Drake in the 2021 marketing plan, influencers are a great place to start. 

Another method that seemed to help commercials reach the top 10 list? Humor. From Bud Light’s ad that had lemons literally falling from the sky to a Cheetos’ singalong, advertisers realized audiences needed something to laugh at this year. 

 

Read also: Advice from an Agency: How to Create a Strong Social Media Image

 

The Lack of Commercials 

For some brands, the Super Bowl commercial changed this year. 

Budweiser was one brand that we all expected to see—as we always do. In a January 25, 2021 press release, the company wrote, “For the first time in 37 years, [Budweiser] will forego its in-game Super Bowl air-time and reallocate that investment to support the Ad Council and public awareness and education throughout the year for the COVID-19 vaccination effort.” 

Coca-Cola also stood on the sidelines without a commercial this year. 

Could this decision have a huge impact on the brand in 2021? 

 

The Half-time show 

Though Pepsi itself didn’t have a commercial, it did sponsor the halftime show, which has since sparked a ton of conversation on social media. 

The Weeknd’s close-ups have flooded feeds with memes and hilarious comments, making Pepsi’s investment really worthwhile. 

Billboard reported the event was a hit for the Weeknd, too: The Weeknd’s Streams Increase 41% After Super Bowl Halftime Show.”

What were your favorite Super Bowl commercials? Connect with us on Instagram and let us know! 

Are you ready to revamp your marketing plan after seeing the impact it can have? Connect with us and let’s get started. 

Advice from an Agency: The Importance of Being on Instagram

By Annie O’Rourke 

Instagram is an essential social channel for your business and necessary to incorporate in your brand’s social media strategy. 

Build out your Instagram profile 

Social media is a highly effective way to market and sell your business. Instagram allows your brand to showcase its products or services in a visually appealing way while driving high user engagement. Here are some key steps you should take when creating your Instagram profile for your business:

  • Set up your profile with all the essential information — location, website, name, and bio.
  • Set up your profile picture — this should be the same one used across all touchpoints to stay consistent
  • Set up your first post to promote your content in a visually appealing way

Once you’ve worked through these steps, you’re on your way to creating an Instagram profile that will attract new consumers. 

Create content that captivates your audience and highlights your product

Instagram is a beneficial social channel to utilize because it emphasizes your product and services in a visual way. In order to use Instagram for your business in the most effective way, make sure you include content that is engaging and relevant to your brand. Incorporate visually appealing creative content, movements, and specific imagery catered to your product. This will help promote your product and grow user engagement. You want your profile to include eye-catching photos, videos, IGTV, stories, and Reels so people will continue to follow you and eventually buy your product or service. For more information on how to create a consistent image across your social channels, check out our other 270M blog

Utilize hashtags and geotags to grow user engagement on Instagram 

It is encouraged for your business to utilize the wide variety of features Instagram has to offer. Instagram allows your business to post videos and pictures, go “Live,” and interact with your followers. It is important to utilize these features, but it is also crucial to use hashtags and geotags on all of your posts and content. This will allow your business to pick up activity and followers as people frequently search hashtags and locations to find new ideas and content. For example, if you are a beauty and lifestyle brand, add #beauty #lifestyle #wellness to your photo, video, story, or Reel. Also, tag the location where your company is located in order for your business to grab more attraction in the Instagram world. Instagram is a great platform, and with its growing popularity, it is imperative for your business to be on this social channel. 

Need more help with your business to get started with social and digital media? 270M Digital Marketing Agency can help.

Advice from an Agency: The Importance of Pre-Launch Marketing

By Jaci Schreckengost

Beginning your marketing campaign before your product or business launches is a great way to get your brand into the market ahead of time. 

What is pre-launch marketing? 

Pre-launch marketing is when you launch your marketing campaign before you launch your business. 

One successful example of this was with the launch of HBO Max. Of course, they are a large-scale example and had a wonderfully large base to start with, but they marketed for HBO Max before the platform had actually launched. 

In this time of pre-launch marketing, they also allowed people to go ahead and sign up for the service once it started and join the newsletter. This allowed them to have an already established client base before the product became available to those people. 

Read also: Advice from an Agency: Getting to Know Your Audience

What are the benefits of pre-launch marketing?

People know about your brand ahead of time. It’s a great way to have a social media following, a list to send your email marketing out to, and potential customers for when your business launches. 

You can also have a great idea of who your audience is going to be. You can go ahead and take a look at your audience, gather their data, and then market your products, brand, and community management toward those people. 

How do I start pre-launch marketing? 

Pre-launch marketing can begin with many things, but a website or social media are good places to start. These are both places of easy access for your customers and they allow them to learn about who your brand is and what you will be doing. 

It’s also a great idea to set up an eblast list. Maybe you don’t have something to send out to that list on the day they sign up, but you will soon, and it’s important to have that list built up as much as possible. 

What are the benefits of using an agency

270M can help with all of all the aspects of pre-launch marketing. Even if you’re starting right at the beginning of creating your brand, we’re here to help. 

Our services in website development and email marketing will help get your brand up and running. Our social media services can help you maintain your brand through content creation and community management. 

Pre-launch marketing is a great way to make a name for your brand before your brand even fully launches — and an agency is a great way to help you get started. 

270M is here for all of your digital needs — check out all of our services here. 

270M’s 2020 Holiday Gift Guide

By Jaci Schreckengost

This holiday season, 270M has the ultimate guide for shopping. We have the perfect gift for everyone — yes, even the person who has everything. 

For the person who never has enough shoes 

Salpy Shoes

Handcrafted in Los Angeles, California, Salpy Shoes commits to ethical and sustainable practices while creating their shoes.  

The brand focuses on comfort and longevity without compromising the classic style that each pair of Salpy Shoes brings to their customers. 

Not sure exactly what they want? Gift cards are available! 

Californians

Handcrafted in Los Angeles, California, as well, Californians is focused on setting the bar higher for industry standards with their commitment to reducing waste. 

They have looks for everyone — and they’re made to bring comfort to the customer while still maintaining style. 

For the person who loves wellness

well-social 

For those who love wellness and brands that are working to make the world a better place, well-social has the list of brands for you. You can find the full list of brands here. 

New Highs CBD 

New Highs CBD is a woman-owned company working to help elevate their customers’ lives. With products that are easy to add into any routine, New Highs has something for everyone. 

Whether you want to get them the perfect tincture or give them CBG to try for the first time, New Highs is a great way to go. 

Services from Dr. Marnie Nussbaum

Whether you want to gift your loved one a Hydrafacial, chemical peel, or an appointment for filler, Dr. Nussbaum has services to make everyone look and feel their best. 

Not sure a service is right? Dr. Nussbaum’s Glow Pads can also be purchased by calling her office. They’re perfect for those who are looking for a smoother complexion. 

These gifts will make sure your loved ones are still talking about them well into the new year. From everyone at 270M, we hope you have a wonderful holiday season! 

 

270M’s 2020 Cannabis Holiday Gift Guide

270M’s holiday gift guide has all the cannabis products that will have your friends and family talking about the gifts you gave well into the new year. 

Just in time for the holidays, we’re here to give you products to help everyone have a spectacular holiday season.  

For those in California 

Autumn Brands 

If you’re located in California, Autumn Brands, a 50% woman owned company, has a ton of products that will make the holiday season even more enjoyable. 

Their flowers are pesticide free and sun-grown indoor. Everything is hand selected, hang dried, and hand trimmed to make sure they create the best product. 

Visit the Dispensary Locator on their website to see where to pick up Autumn Brands near you! 

For those looking to keep it fresh 

FreshStor

FreshStor’s personal CVaults are perfect for anyone who is looking to make sure their products stay fresh. You can use it to store any dried product, including flower, tobacco, and spices. 

In three different sizes — small, medium, and large — these are perfect for short- and long-term storage and are sure to keep your products at the highest quality. 

For the CBD lovers

Cannasté

California-based Cannasté has a great tincture set that is perfect for any CBD fan. It includes all three of their tinctures: Cinnamint, Tangerine Cranberry, and Blueberry Citrus. 

Their products are all vegan, non-GMO, gluten free and delicious, with no synthetic additives.

It’s a perfect gift set for anyone who is a huge fan of CBD, or for someone who wants to add some extra flavor to their routine! 

New Highs 

New Highs CBD is a woman-owned company working to help elevate their customers’ lives. 

Whether you’re a fan of roll-on CBD or tinctures, New Highs has the perfect gift. And if you’re not sure what product they love the most, the Tincture & Topical Family is the way to go — plus it helps you save over $80! 

For the lovers who love CBD 

Toca Botanicals 

If you feel like your partner has everything, get them something you can both enjoy! Toca Botanicals has hemp-based botanical CBD sex lube for all bodies. 

Both their TOTO and QULO lubes are perfect for any one, any time. They create organic plant extracts by using high quality ingredients, including infused and essential oils, flower and stone essences, and more. 

Make sure you check out these brands and grab the perfect gift for your loved ones. From everyone at 270M, we wish you a wonderful holiday season! 

 

Advice from an Agency: How to Use LinkedIn for Your Company

By Jaci Schreckengost

LinkedIn is a great social networking site for businesses, their employees, and potential customers. But how should you use it to get the most out of it? 

Make sure to use your logo and fill out all applicable information

Make sure to use your logo as your business’ profile picture. This helps LinkedIn users identify your brand even before they see your name. 

It’s also important to fill out all the important information that LinkedIn suggests adding to your profile. This can include your location, website, contact information, like a phone number and email, and anything else that can help users find your page. 

Write and share posts

It’s important to give people a reason to want to follow and engage with your LinkedIn. If you don’t write and share posts, they probably won’t want to follow you, which is why it’s so important. 

You have a ton of options on what to share. You can share relevant industry information and news, company updates, quotes you think your followers should read, employee updates or introductions, and so much more! 

Use hashtags and mentions

It might be easy to assume that hashtags are only for Instagram and Twitter, but that’s just not true. Hashtags are a great way to engage with your customers and other brands. 

When you’re posting about someone else who has a LinkedIn profile, whether it’s a friend or another business, make sure to mention them in the post. 

Not sure what hashtags to use? Start with the most relevant to your business and then go from there. See what hashtags those around you are using, too, and if you can implement those to reach a new audience. 

Read also: Advice from an Agency: Getting to Know Your Audience

Follow relevant companies 

Whether it’s your competitors or companies you strive to be more like, it’s important to follow other companies in the market. 

By following companies that compare to your own, you’re able to see what they’re doing, the changes they’re making to meet demand, and how they show their own brand’s persona. 

This can also be a great way to make sure you’re staying relevant to your audience through your social media.

Read also: Advice from an Agency: How to Know When It’s Time for a Rebrand 

Use an agency

Using an agency to manage your social media is a great way to make sure the job gets done without you having to lift a finger. 

270M has services for social media posting and channel management, data analytics, channel strategy, and more. 

LinkedIn is a great way to connect with others in your industry — and using an agency is a great way to help get you the results you want. 

See all of 270M’s services on our website. 

 

Advice from an Agency: How to Know When It’s Time for a Rebrand

By Jaci Schreckengost

Of course you’ve heard of rebrands and seen them happen — but how do you know when it’s time to rebrand your own company? 

Here are some of the times we’ve noticed that it might be time to consider rebranding. 

Do you feel out of place in the market? 

Have you noticed that the brands around you seem more in-touch with their clients than you feel like you are? 

If your branding stands out in a way that you think might be negative, it’s likely time for a rebrand. 

If you’re not sure where you stand in the social media market, 270M has a social media audit that can help. This audit can help you see how your social media channels can be revamped. After our review, we will craft a plan on how to best move forward. 

Read also: Should My Business be on Pinterest? 

Do you feel like you’re losing clients?

If you feel like people in your audience are more attracted to your competitors than you, this could mean it’s time to look at rebranding your company.

If your competitors seem to be updated and more in touch with the customers you’re both trying to market to, it’s likely this is because of marketing. Maybe your website just needs a new look or you need to completely rework your brand’s strategy. Either way, 270M’s services are here to help. 

Do you feel like your branding looks too similar to your competitors? 

This can be another big issue in the market. If your brand looks so similar to your competitors, you may lose clients because of very small differences. 

This is also a large issue on social media. If you and one or more competitors have similar logos, this can cause confusion among your current and potential customers. 

You want your brand to stand out enough that your customers know they have found your social media pages

How do I start rebranding my business? 

No matter how big or small the project is, you’ll want to brainstorm a lot. There are also many questions you’ll want to ask yourself and your team, including, but of course not limited to: What do you want your new brand to look like? Do you have colors in mind? What about a logo? Do you need to redo your website? 

Using an agency to help with your rebranding is a way to make sure that your project is completed on time and exactly how you really want it. 

The good news? 270M is here to help through the whole process. Visit our website to see all of our services. 

 

Political Ads on Facebook & Instagram: What You Need to Know

By Jaci Schreckengost

Especially in an election year, but always, social media platforms aim to increase the transparency of their political ads

Since Facebook and Instagram are two of the biggest platforms — especially for campaigning — it’s important to understand the rules and regulations around the ads. Whether you’re a candidate, a voter, or a social media manager for a campaign, this can help you sort everything out. 

Want to add an agency to your campaign strategy? 270M is here to help. 

What is a political ad? 

Facebook defines “ads about social issues, elections or politics are made by, on behalf of, or about a candidate for public office, a political figure, a political party or advocates for the outcome of an election to public office; or about any election, referendum, or ballot initiative, including “go out and vote” or election campaigns; or about social issues in any place where the ad is being placed; or regulated as political advertising.” 

Why is transparency so important in these ads

The need for transparency in political ads has swiftly increased. Many voters and constituents feel that they are being misled by politicians who prioritize their campaign over the truth. 

Social media platforms, such as Facebook and Instagram, have implemented authorization processes because of this. Before any ad that is considered political is posted to Facebook, it is sent through an authorization process to ensure it is true. 

Read also: What is SEO? An Agency’s Guide to Search Engine Optimization

How do I run political ads on Facebook and Instagram?

After reading this, it may seem a little daunting, but as long as you follow the guidelines, you’ll be good to go. 

There is an authorization process that all political ads must go through before they can be published on any of the platforms. Every ad must also state who paid for the ad, which can help show viewers underlying intentions. 

There are different types of regulations for each country. Facebook created a great chart to show what types of posts do and do not require authorization and disclaimer. This chart can be very beneficial if you’re not sure if your post will be considered political or not. 

Political advertisements can be great for your campaign, but it’s important to be sure you’re following all regulations to increase transparency and the number of viewers that see your ad. 

270M is here to help with advertisements, community management, and more. See all of our available services here. 

 

Advice from an Agency: Building a Transparent Cannabis Company

By Jaci Schreckengost

Building trust is an important component of every business, but it’s especially critical when building a cannabis company. 

Why is trust so important in cannabis companies?

The products your customers use are often used for their well-being and are often being ingested. Trust is a huge factor in which brands they purchase from. 

Whether they’re using CBD tinctures from companies like New Highs and Cannasté, flower products from companies such as Autumn Brands, or CBD lubes from companies like TOCA, they want to make sure the products are the highest quality possible. 

How can I be transparent with my customers? 

Transparency is critical when it comes to creating any brand that customers trust, and that is especially true for one with consumable products. 

Third-party testing is a great way to show transparency in your brand. New Highs CBD is a great example of a company that is entirely transparent. Their third-party test results are located on the front page of their website for all customers to see. 

TOCA also has their Certificate of Analysis, or COA, available on their website. 

Showing the harvesting process is another great way to show transparency. On Autumn Brands’ website, they tell their customers, “All of our flowers are hand selected, hang dried and hand trimmed allowing for the most potent strains of cannabis and the cleanest experience.” 

How do I make sure I build trust correctly? 

We know this can be a difficult process, which is why we’re here to help. 270M has brand identity to make sure your brand stands out in the market and make sure your brand is properly conveyed to your customers. 

Once your brand itself is built, 270M has social media services to help build trust within the communities that you are marketing to. Community management is a great way to build brand awareness and trust. Especially if you’re answering difficult questions or customer complaints, customers may be able to see your brand in a positive light, if you’re resolving situations well. 

Read also: Advice from an Agency: Responding to Negative Comments 

Trust is critical for consumers overall, but especially for cannabis brands. There are tons of brands available, so it is important to make sure consumers know why they should pick yours. 

270M is here to help with services in brand identity, social media, and more. Visit our website to see everything we have available to help make your brand stand out through transparency and trust. 

 

What is Influencer Marketing and Why Does it Work?

By Jaci Schreckengost

Influencer marketing is a great way to showcase your product and market to a large number of potential customers.

Influencers are popular on all social media platforms, from YouTube to Instagram to TikTok. 

What is influencer marketing

Influencer marketing is when an influencer promotes a product or service to their followers. Often, this happens in the form of Instagram posts or stories, Pinterest pins, YouTube videos, or other social media posts. It can also occur within blog posts. 

An example of this is Courtney Swan’s work with Autumn Brands. In her posts, she keeps her branding while integrating Autumn Brands’ products, which also go along with her brand and what she supports.  

It allows followers to relate to someone who they can trust. 

Why is influencer marketing so popular? 

Influencers are critical for today’s digital marketing. Like stated earlier, they are everywhere. There are influencers on every social media platform with followings of all sizes. 

Followers look to influencers for advice on products, brands, services, entertainment, recipes, and so much more. No matter what your company does, there is an influencer who would be able to perfectly market your product to their audience. 

Read also: Increasing Your Following and Views on YouTube

What makes influencer marketing work well? 

Authenticity is one of the most important components of influencer marketing. If followers know they can trust and believe what the influencer is telling them, they’re more likely to engage with the influencer and your brand. 

A continuity of the influencer’s brand is also important, however this is a component of authenticity. If an influencer is supporting something that goes against their brand, this can be problematic. The followers will likely know that this is not genuinely something that the influencer supports. 

How do I start using influencers in my marketing

You’ll want influencers who fit in with your brand, and vice versa. As influencers are their brand, you’ll be able to tell pretty quickly who will and will not be a good fit for your company.

A great way to get started with influencer marketing is by using an agency. Agencies, like 270M, have existing relationships with influencers, know their brand, and will get to know your brand. We’ll be able to quickly figure out which influencers would be best for your brand and your budget. 

270M provides many services for influencer marketing, including loyalty programming, wrangling and identification, product seeding, and more. 

Influencer marketing is a great way to market your brand and products to a new following of current and potential customers.

See all of 270M’s services here, including blogging, social media, and organic multimedia.