Advice from An Agency: 3 Social Media Terms You Need to Know in 2021

By Jaci Schreckengost

In 2021, we’ve found three key terms anyone who uses social media should know and why you should know them. 

Crisis management

This is your brand’s plan of how to react when a crisis happens. Crisis is, of course, a broad term and can mean different things for different brands. It’s a good idea to have crisis management in place for varied levels of concern. Examples include an employee posting something inappropriate online or a large-scale event, like the COVID-19 pandemic. 

Why should you know it?

You need to know this term so you can do something about it. Having a preventative plan in place is a great way to stop the shock that initially comes across your team when one of these events happen. 

Does your brand need assistance with public relations? Check out 270M’s services here! 



This is the act of continuously scrolling through social media to try to take your mind off more pressing matters, only to find yourself consuming more content that leads you to feel doomed. 

Why should you know it? 

You want to know about doomscrolling so you can avoid it. Even when addressing topics that are difficult, it’s important to leave your audience feeling inspired and ready to take a call-to-action. 

Read also: How Virtual Reality is Changing E-Commerce and Digital Marketing 


Ephemeral content

More commonly known as disappearing content, this is something that’s only available to viewers for a certain period of time. Instagram, Facebook, and LinkedIn stories are all great examples of this. 

Why should you know it? 

So you can use it! This type of content drives people to check it out, because it’s not there forever. Using this content encourages your audience to follow your social media accounts, come to your pages more often, and maybe even subscribe to your newsletter so they make sure they’re not missing out on anything. 

Did we miss one you think should be included? Connect with us over on Instagram and let us know what word you think should make this list! 

What is a Voice Search and How Can I Implement it in my Business?

By Annie O’Rourke

Voice search technology is a way for businesses to be present in millions of homes worldwide.

The Foundations of a Voice Search Feature

Voice search is a technology that is currently up and running for many devices such as Amazon Alexa, and Google Hub. Google Hub is a small 7-inch technological device placed in a home or workspace that allows you to speak into it. This technology encourages you to ask questions, play music, connect with your home or workspace and create “voice searches,” which is the most recent feature that Google is highlighting. The voice search feature ultimately allows you to speak into the Google Hub device and shop and order items just by using your voice. So how can this help my business?

Utilizing Voice Search for your business

Technology and the media space are constantly changing and evolving, and it’s important to keep a close eye on these trends in order for your business to stay relevant. With this in mind, it’s crucial to familiarize your business with the voice search feature. It is shown that AI devices have the ability to increase sales and optimize your brand to be present in thousands of other homes and workspaces.

The voice search feature will also allow your business to grow as it is a new space for digital marketing. It is said that voice commerce is expected to grow to $40 billion by 2022, making AI devices some of the most important places for digital marketers to research and incorporate into their businesses. Voice SEO is imperative to understand and implement into your business as the voice search feature on Google Hub, and other AI devices is growing. For example, Amazon Alexa allows you to add a product to your shopping cart and order all from the voice-activated device. This feature essentially will grow your business by implementing your brand into Voice SEO.

How Businesses are Taking Advantage of Voice Search

Many brands are already taking advantage of the voice search feature on AI devices. For example, you can order Domino’s right from your Amazon Alexa, or even use the Food Network skill to look up recipes. The Food Network is gaining user engagement and increasing their sales just by implementing their brand into the voice search function on AI devices. Specifically, the Food Network has the opportunity to optimize their sales by users looking at recipes and engaging with their company.

Voice search should be the next big step for your digital marketing business. Look into incorporating how your brand will implement voice SEO into devices like Google Hub.

Advice from an Agency: Why Community Management is Critical in 2021

By Jaci Schreckengost

As our digital universe continues to grow, brands must be involved to keep up. 

What is community management? 

Community management is exactly what it sounds like: managing your digital community. It’s everything from engaging on social media, answering questions in your Facebook inbox, resolving situations for unhappy customers, and so much more. 

Community management stretches across a number of different platforms, including Instagram, Facebook, Twitter, Pinterest, TikTok, and more. 


Why do I need it? 

Your customers want answers from you—and they want them quickly. Especially if their question is one about an order gone wrong or something similar. 

Community management is not only there to help you in these bad moments. It also builds your digital community and, therefore, your audience. 

Your audience will feel connected to your brand. If your brand is spending time liking, commenting, and engaging with your community, customers are going to understand you care about them. You like them enough to want to engage with them—and that’s something they’re going to remember that the next time they get ready to make a purchase. That engagement is what’s going to put you ahead of your competition. 


Read also: Advice from an Agency: How to Use LinkedIn for Your Company 


I have to run a business. What if I don’t have time to do all this? 

That’s where we come in! We know business owners are busy, and we want to make your life easier. 

With 270M’s community management services, you won’t have to swipe for a single second. We take care of everything: responding to comments, growing your community, and engaging with your existing customers to help focus on loyalty. 

Check out all of 270M’s social media services and see how we can make social media your customers’ go-to hub for your brand. 

How Virtual Reality is Changing E-Commerce and Digital Marketing

By Jaci Schreckengost

In Coach’s recent collaboration with Disney and Keith Haring, we’ve seen the future of e-commerce and digital marketing.  

What they’ve titled the “Disney Mickey Mouse X Keith Haring Exploratorium,” is an immersive digital marketing experience showing off the brands and the products they’ve created together. 

From backpacks to coats to Coach’s signature bags, viewers get to explore the space and products on their own. 

The journey starts on the outside of the building, where the brands’ names are written in white font, standing out against the vibrant yellow virtual building. 

Once inside, you can turn to the left and watch a video of a representative talk about the collection. Not your thing? You can explore on your own, too. In addition to the video, there is text on the walls to inform you about what you’re seeing. They have something for everyone here. 

As you move through the rooms of the art space, you’ll find there’s a lot to view. You can find a photo of Keith Haring which provides a little information about him and his work. You can also find what you’re really there to see: the products. On virtual shelves and benches, you’ll find bags, luggage tags, coin purses, coats, t-shirts, and more. Each of the products allow you to click on them to find more information about the product. 

This virtual experience allows customers to see each of the products, learn more about them, and feel like you’re having a more personal experience than typical e-commerce does. 

Each product comes with a title, description, which Keith Haring design is used on the piece, the ability to have a 360-view of it, and—of course—a link to the store to purchase it. 

At the end of the exhibit, you’ll even find a playlist and a VR Mickey Mouse to use with your own phone. These are great examples of being able to extend the exhibit outside of the already-virtual walls. 

This virtual reality experience is a great example of just how immersive digital marketing can be. It also shows how to make sure viewers feel engaged in a digital world. 

Some of the products have already even sold out, so it seems like this experience worked well for this collaboration! 

Connect with us on Instagram and let us know what you think about the future of e-commerce! 


What Digital Marketers Can Learn from the 2021 Super Bowl

By Jaci Schreckengost

The 2021 Super Bowl was one that Tampa Bay will remember forever. Here are the reasons digital marketers should, too. 


The Commercials 

The easiest tactic to notice was that familiar names and faces still draw massive attention. 

State Farm’s commercial that featured Drake, Aaron Rodgers, Patrick Mahomes and Paul Rudd. Uber Eats’ commercial was just as star-studded. With Wayne and Garth—yes, that’s Wayne and Garth—hanging out with Cardi B and encouraging their fans to eat local. Party on! 

Others starred Mila Kunis, Ashton Kutcher, Will Ferrell, Kenan Thompson, Awkwafina, Tracy Morgan, and more. 

Of course, we don’t all have a Super Bowl ad budget. For digital marketers who don’t have hiring Drake in the 2021 marketing plan, influencers are a great place to start. 

Another method that seemed to help commercials reach the top 10 list? Humor. From Bud Light’s ad that had lemons literally falling from the sky to a Cheetos’ singalong, advertisers realized audiences needed something to laugh at this year. 


Read also: Advice from an Agency: How to Create a Strong Social Media Image


The Lack of Commercials 

For some brands, the Super Bowl commercial changed this year. 

Budweiser was one brand that we all expected to see—as we always do. In a January 25, 2021 press release, the company wrote, “For the first time in 37 years, [Budweiser] will forego its in-game Super Bowl air-time and reallocate that investment to support the Ad Council and public awareness and education throughout the year for the COVID-19 vaccination effort.” 

Coca-Cola also stood on the sidelines without a commercial this year. 

Could this decision have a huge impact on the brand in 2021? 


The Half-time show 

Though Pepsi itself didn’t have a commercial, it did sponsor the halftime show, which has since sparked a ton of conversation on social media. 

The Weeknd’s close-ups have flooded feeds with memes and hilarious comments, making Pepsi’s investment really worthwhile. 

Billboard reported the event was a hit for the Weeknd, too: The Weeknd’s Streams Increase 41% After Super Bowl Halftime Show.”

What were your favorite Super Bowl commercials? Connect with us on Instagram and let us know! 

Are you ready to revamp your marketing plan after seeing the impact it can have? Connect with us and let’s get started. 

Advice from an Agency: The Importance of Being on Instagram

By Annie O’Rourke 

Instagram is an essential social channel for your business and necessary to incorporate in your brand’s social media strategy. 

Build out your Instagram profile 

Social media is a highly effective way to market and sell your business. Instagram allows your brand to showcase its products or services in a visually appealing way while driving high user engagement. Here are some key steps you should take when creating your Instagram profile for your business:

  • Set up your profile with all the essential information — location, website, name, and bio.
  • Set up your profile picture — this should be the same one used across all touchpoints to stay consistent
  • Set up your first post to promote your content in a visually appealing way

Once you’ve worked through these steps, you’re on your way to creating an Instagram profile that will attract new consumers. 

Create content that captivates your audience and highlights your product

Instagram is a beneficial social channel to utilize because it emphasizes your product and services in a visual way. In order to use Instagram for your business in the most effective way, make sure you include content that is engaging and relevant to your brand. Incorporate visually appealing creative content, movements, and specific imagery catered to your product. This will help promote your product and grow user engagement. You want your profile to include eye-catching photos, videos, IGTV, stories, and Reels so people will continue to follow you and eventually buy your product or service. For more information on how to create a consistent image across your social channels, check out our other 270M blog

Utilize hashtags and geotags to grow user engagement on Instagram 

It is encouraged for your business to utilize the wide variety of features Instagram has to offer. Instagram allows your business to post videos and pictures, go “Live,” and interact with your followers. It is important to utilize these features, but it is also crucial to use hashtags and geotags on all of your posts and content. This will allow your business to pick up activity and followers as people frequently search hashtags and locations to find new ideas and content. For example, if you are a beauty and lifestyle brand, add #beauty #lifestyle #wellness to your photo, video, story, or Reel. Also, tag the location where your company is located in order for your business to grab more attraction in the Instagram world. Instagram is a great platform, and with its growing popularity, it is imperative for your business to be on this social channel. 

Need more help with your business to get started with social and digital media? 270M Digital Marketing Agency can help.

Advice from an Agency: The Importance of Pre-Launch Marketing

By Jaci Schreckengost

Beginning your marketing campaign before your product or business launches is a great way to get your brand into the market ahead of time. 

What is pre-launch marketing? 

Pre-launch marketing is when you launch your marketing campaign before you launch your business. 

One successful example of this was with the launch of HBO Max. Of course, they are a large-scale example and had a wonderfully large base to start with, but they marketed for HBO Max before the platform had actually launched. 

In this time of pre-launch marketing, they also allowed people to go ahead and sign up for the service once it started and join the newsletter. This allowed them to have an already established client base before the product became available to those people. 

Read also: Advice from an Agency: Getting to Know Your Audience

What are the benefits of pre-launch marketing?

People know about your brand ahead of time. It’s a great way to have a social media following, a list to send your email marketing out to, and potential customers for when your business launches. 

You can also have a great idea of who your audience is going to be. You can go ahead and take a look at your audience, gather their data, and then market your products, brand, and community management toward those people. 

How do I start pre-launch marketing? 

Pre-launch marketing can begin with many things, but a website or social media are good places to start. These are both places of easy access for your customers and they allow them to learn about who your brand is and what you will be doing. 

It’s also a great idea to set up an eblast list. Maybe you don’t have something to send out to that list on the day they sign up, but you will soon, and it’s important to have that list built up as much as possible. 

What are the benefits of using an agency

270M can help with all of all the aspects of pre-launch marketing. Even if you’re starting right at the beginning of creating your brand, we’re here to help. 

Our services in website development and email marketing will help get your brand up and running. Our social media services can help you maintain your brand through content creation and community management. 

Pre-launch marketing is a great way to make a name for your brand before your brand even fully launches — and an agency is a great way to help you get started. 

270M is here for all of your digital needs — check out all of our services here. 

270M’s 2020 Holiday Gift Guide

By Jaci Schreckengost

This holiday season, 270M has the ultimate guide for shopping. We have the perfect gift for everyone — yes, even the person who has everything. 

For the person who never has enough shoes 

Salpy Shoes

Handcrafted in Los Angeles, California, Salpy Shoes commits to ethical and sustainable practices while creating their shoes.  

The brand focuses on comfort and longevity without compromising the classic style that each pair of Salpy Shoes brings to their customers. 

Not sure exactly what they want? Gift cards are available! 


Handcrafted in Los Angeles, California, as well, Californians is focused on setting the bar higher for industry standards with their commitment to reducing waste. 

They have looks for everyone — and they’re made to bring comfort to the customer while still maintaining style. 

For the person who loves wellness


For those who love wellness and brands that are working to make the world a better place, well-social has the list of brands for you. You can find the full list of brands here. 

New Highs CBD 

New Highs CBD is a woman-owned company working to help elevate their customers’ lives. With products that are easy to add into any routine, New Highs has something for everyone. 

Whether you want to get them the perfect tincture or give them CBG to try for the first time, New Highs is a great way to go. 

Services from Dr. Marnie Nussbaum

Whether you want to gift your loved one a Hydrafacial, chemical peel, or an appointment for filler, Dr. Nussbaum has services to make everyone look and feel their best. 

Not sure a service is right? Dr. Nussbaum’s Glow Pads can also be purchased by calling her office. They’re perfect for those who are looking for a smoother complexion. 

These gifts will make sure your loved ones are still talking about them well into the new year. From everyone at 270M, we hope you have a wonderful holiday season! 


270M’s 2020 Cannabis Holiday Gift Guide

270M’s holiday gift guide has all the cannabis products that will have your friends and family talking about the gifts you gave well into the new year. 

Just in time for the holidays, we’re here to give you products to help everyone have a spectacular holiday season.  

For those in California 

Autumn Brands 

If you’re located in California, Autumn Brands, a 50% woman owned company, has a ton of products that will make the holiday season even more enjoyable. 

Their flowers are pesticide free and sun-grown indoor. Everything is hand selected, hang dried, and hand trimmed to make sure they create the best product. 

Visit the Dispensary Locator on their website to see where to pick up Autumn Brands near you! 

For those looking to keep it fresh 


FreshStor’s personal CVaults are perfect for anyone who is looking to make sure their products stay fresh. You can use it to store any dried product, including flower, tobacco, and spices. 

In three different sizes — small, medium, and large — these are perfect for short- and long-term storage and are sure to keep your products at the highest quality. 

For the CBD lovers


California-based Cannasté has a great tincture set that is perfect for any CBD fan. It includes all three of their tinctures: Cinnamint, Tangerine Cranberry, and Blueberry Citrus. 

Their products are all vegan, non-GMO, gluten free and delicious, with no synthetic additives.

It’s a perfect gift set for anyone who is a huge fan of CBD, or for someone who wants to add some extra flavor to their routine! 

New Highs 

New Highs CBD is a woman-owned company working to help elevate their customers’ lives. 

Whether you’re a fan of roll-on CBD or tinctures, New Highs has the perfect gift. And if you’re not sure what product they love the most, the Tincture & Topical Family is the way to go — plus it helps you save over $80! 

For the lovers who love CBD 

Toca Botanicals 

If you feel like your partner has everything, get them something you can both enjoy! Toca Botanicals has hemp-based botanical CBD sex lube for all bodies. 

Both their TOTO and QULO lubes are perfect for any one, any time. They create organic plant extracts by using high quality ingredients, including infused and essential oils, flower and stone essences, and more. 

Make sure you check out these brands and grab the perfect gift for your loved ones. From everyone at 270M, we wish you a wonderful holiday season! 


Advice from an Agency: How to Use LinkedIn for Your Company

By Jaci Schreckengost

LinkedIn is a great social networking site for businesses, their employees, and potential customers. But how should you use it to get the most out of it? 

Make sure to use your logo and fill out all applicable information

Make sure to use your logo as your business’ profile picture. This helps LinkedIn users identify your brand even before they see your name. 

It’s also important to fill out all the important information that LinkedIn suggests adding to your profile. This can include your location, website, contact information, like a phone number and email, and anything else that can help users find your page. 

Write and share posts

It’s important to give people a reason to want to follow and engage with your LinkedIn. If you don’t write and share posts, they probably won’t want to follow you, which is why it’s so important. 

You have a ton of options on what to share. You can share relevant industry information and news, company updates, quotes you think your followers should read, employee updates or introductions, and so much more! 

Use hashtags and mentions

It might be easy to assume that hashtags are only for Instagram and Twitter, but that’s just not true. Hashtags are a great way to engage with your customers and other brands. 

When you’re posting about someone else who has a LinkedIn profile, whether it’s a friend or another business, make sure to mention them in the post. 

Not sure what hashtags to use? Start with the most relevant to your business and then go from there. See what hashtags those around you are using, too, and if you can implement those to reach a new audience. 

Read also: Advice from an Agency: Getting to Know Your Audience

Follow relevant companies 

Whether it’s your competitors or companies you strive to be more like, it’s important to follow other companies in the market. 

By following companies that compare to your own, you’re able to see what they’re doing, the changes they’re making to meet demand, and how they show their own brand’s persona. 

This can also be a great way to make sure you’re staying relevant to your audience through your social media.

Read also: Advice from an Agency: How to Know When It’s Time for a Rebrand 

Use an agency

Using an agency to manage your social media is a great way to make sure the job gets done without you having to lift a finger. 

270M has services for social media posting and channel management, data analytics, channel strategy, and more. 

LinkedIn is a great way to connect with others in your industry — and using an agency is a great way to help get you the results you want. 

See all of 270M’s services on our website.