Like every technological advancement, it’s best to embrace the new and discover how to make it work for you and your needs. At 270M, we aren’t shying away from AI, but it isn’t creating everything either. Nothing can truly replace the original ideas and art of human creativity; however, AI can be a useful tool to simplify tasks and encourage creativity when you’re feeling stuck.
Learn how 270M is making AI work for us:
Meeting Recaps & Client Insights
We use certain AI platforms to record, transcribe, and summarize meetings—extracting themes, objections, opportunities, and, most importantly, action items. This allows our teams to align quickly without manually taking notes and potentially missing or misunderstanding key discussion points. Using these programs also automatically sends a recap to team members at the end of the meeting, so everyone has instant access.
Content Calendars & Campaign Planning
AI serves as a planning companion—generating monthly content themes and campaign ideas—to keep content fresh and relevant. It’s able to consolidate trends and prior performance data to maximize post potential. AI helps our content strategist generate trendsetting ideas rather than simply following popular trends. It’s a great alternative to brainstorming with coworkers when no one is available.
Copy Ideas
Our copywriters utilize AI to spark ideas and help structure messaging—often through prompt frameworks that speed up ideation. These include blog post topics, ad copy variations, and social media captions tailored to brand audiences. It also provides support when researching new industries or finding that perfect word or fixing awkward sentence structure.
Creative Assets
Our creative team generates highly stylized, brand-specific visuals with the help of AI. The use of AI in digital design comes down to what is needed and what we don’t already have. Sometimes a photographer hasn’t captured the exact angle you need of a product, or you can’t find the perfect stock background you had in mind. AI can make creative dreams a reality by enhancing aspects rather than total generation.
