Social Media Intake

Social

Media Intake

Contact Name

PURPOSE: WHY DO YOU EXIST?*

VISION: WHAT FUTURE DO YOU WANT TO HELP CREATE?

MISSION: HOW DO YOU CREATE THAT FUTURE? WHAT PROBLEM ARE YOU SOLVING?

VALUES: WHO ARE YOU? HOW DO YOU WORK?

GOALS: WHAT 3 GOALS DO YOU HAVE FOR SOCIAL MEDIA?

AUDIENCE: WHO ARE YOU TRYING TO ATTRACT? (DESCRIBE YOUR IDEAL AUDIENCE/ CUSTOMER)

COMPETITORS: WHO ARE YOUR COMPETITORS? PLEASE LIST 3-5*

INFLUENCERS: WHAT (IF ANY) INFLUENCERS/ AFFILIATES FIT YOUR BRAND’S MESSAGE? PLEASE ADD A LIST OF APPROVED INFLUENCERS/ AFFILIATES FOR US TO FOLLOW AND ENGAGE WITH ON SOCIAL MEDIA.

Brand Personality Questions:

WHAT 3 ADJECTIVES WOULD YOU USE TO DESCRIBE YOUR BRAND?

DESCRIBE YOUR BRAND VOICE/MESSAGE.

WHEN PEOPLE INTERACT WITH YOUR BRAND, HOW DO WE WANT THEM TO FEEL?

COMMUNITY MANAGEMENT GUIDELINES — WHEN RESPONDING TO YOUR AUDIENCE AS YOUR BRAND, ARE THERE ANY GUIDELINES WE NEED TO FOLLOW? EG: VOICE IS FRIENDLY, PROFESSIONAL. WORDS NOT TO USE, ETC.

Please provide the following information:

Instagram

Username:

Password:

Facebook

Page URL

TikTok

Page URL

Twitter

Page URL

YouTube

Page URL

Business Name:

Website URL:

INCLUDE DESIRED SOCIAL MEDIA KPI’S (I.E. FOLLOWERS, ENGAGEMENTS...)

LINKS FOR MARKETING MATERIALS (I.E. LOGOS, BRANDING GUIDELINES, PHOTOS, VIDEOS, ETC…)