news + trends

Google Ads: Best Basic Practices

Written By: Danielle Gazda What Are Google Ads? Promoting businesses and products through Google Ads is one of the most effective ways to increase conversions, revenue, and meet business goals. Google Ads, also known as Google AdWords, makes building campaigns easy through automation and machine learning, but there’s still some

Read More +

Purchasing Popularity: Verification Subscriptions

Written by: Danielle Gazda For years, brands and content creators have worked hard to build loyal communities and notable social media accounts in order to earn their verifications. The elusive and exclusive blue tick of verification across Instagram, Facebook, and Twitter is now a purchasable commodity. It’s part of a

Read More +

OOH Advertising: Take Your Campaigns Into the World

Written by: Danielle Gazda Traditional out-of-home marketing (known as OOH advertising) and digital marketing can coexist and complement each other for your brand’s benefit. Blend the digital and real world together to boost brand awareness, drive campaign success, and promote products and services. What Is OOH Advertising? OOH advertising brings

Read More +

Trends to Integrate Into Your 2023 Marketing Strategy

Written by: Danielle Gazda At the beginning of 2022, the digital marketing community prepared for the start of a massive digital expansion. This expansion was the true start of a more integrated and accessible metaverse. It includes the increasing use of AI/AR/VR and other new tools in social media and

Read More +

Is AI Art the Future of Digital Marketing?

By: Danielle Gazda With the metaverse, augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) becoming more commonplace, the digital universe is expanding and becoming more accessible. Digital marketers have questioned if moving into these areas is worthwhile or even viable. For most of these platforms, the utility and

Read More +

The Evolution of Black Friday

Written By: Danielle Gazda While the phenomenon known as Black Friday has questionable origins, potentially going back to the 1800s, the retail holiday as we know it today started in Philadelphia in the 1950s. This is when people from the suburbs flooded the city for an annual Army-Navy football game

Read More +