news + trends

Five Ways TikTok Can Help Grow Your Business

By: Danielle Gazda The use of video content is a proven method of advertisement. Commercials have enticed audiences to try new products, visit new places, and make countless purchases in the decades since they first appeared on television. Now, video has become the best way to market products, services, and

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Mindful Social Media Posting Habits

Written By: Danielle Gazda Social media can sometimes be tricky to navigate. It’s particularly important to be mindful when posting about months or holidays such as Pride Month or Black History Month. You don’t want to appear to be pandering to a group by suddenly making inclusive posts or changing

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The Importance of Investing in Imagery for Your Brand

By: Danielle Gazda Imagery often gets overlooked in the whirlwind of tasks involved in starting a new business. The focus is on designing a logo, setting up your website, and other more immediate needs. People sometimes fill their website with basic images of their products on a white or solid-color

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Affiliate Marketing for Long-Term Partnerships

Written by: Danielle Gazda The more places potential customers can see your brand the better. For most companies, this means advertising on multiple social media platforms in addition to Google and various online publications.  But there is another way to look at it. The more people that help you promote

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Use Social Media E-Commerce to Boost Your Business

Written by: Danielle Gazda E-commerce in social media apps has come a long way in the last couple of years. Online shopping in this form was inevitable, but it developed much more quickly than most people expected. The pandemic forced people to stay in their homes and created a demand

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Take a Break from Product Posts

Written by: Danielle Gazda   If you advertise on Facebook, Instagram, or other social media platforms, here’s something to think about: Audiences can become bored by endless posts about a company’s products or services.  If they are already following you, then they know what you’re selling, where they can purchase

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