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What’s New with Instagram? (January 2025)
With the looming TikTok ban, Meta is introducing a bunch of new features and changes to Instagram to draw users, creators, and brands to the platform. Many of the features have been met with mixed reactions, but some may be more beneficial to businesses than other. Here’s a breakdown of
Holiday Marketing Guide for 2024: Maximizing End-of-Year Sales
The holiday season is one of the most lucrative times of the year for businesses. Shoppers are in a festive mood and ready to spend. To capitalize on this opportunity, you need a well-crafted holiday marketing strategy that stands out in the crowd. Create effective marketing strategies to boost end-of-year
The Impact of Music on Social Media Marketing
Music has a unique and powerful ability to evoke emotions, create connections, and enhance storytelling. When combined with social media marketing, it becomes a potent tool to captivate audiences and leave a lasting impression. Learn how to harness the impact of music on social media marketing to enhance your brand’s
FTC Announces Final Rule to Deter Fake Reviews/Testimonials
AI’s ever-evolving capabilities has led the Federal Trade Commission to place more harsh rules on fake reviews posted to public platforms such as Google and Yelp. There final rule on this topic also prohibits the sale or purchase of fake reviews/testimonials and allows the agency to seek civil penalties against
Marketing Budget Planning: Tips for Maximum Media ROI
Effective marketing is essential for any business looking to grow and succeed in today’s competitive landscape. However, allocating your marketing budget wisely is just as crucial as the strategies you employ. To achieve the maximum return on investment (ROI) from your marketing efforts, careful budget planning is essential. Find tips
The Art of Storytelling on Social Media: Crafting Compelling Narratives
In the ever-evolving world of social media, where attention spans are short and competition for user engagement is fierce, the ability to tell a compelling story has become an essential skill for individuals and brands alike. Storytelling on social media goes beyond mere posts and updates; it’s about creating narratives
