news + trends

How to Get Started With Instagram Reels for Your Business

By: Charlotte Dwyer Reels are quickly becoming a staple in the Instagram world. These short, entertaining videos are a great way to connect with your audience while showcasing what you and your business have to offer. Getting started with Instagram Reels can be daunting, but we are here to offer

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How to Use LinkedIn Stories

By Nicole Holdgrafer Back in September 2020, LinkedIn finally added the story feature to their app. The “story” gets its name from its functionality. This feature allows users to post short-term content that reflects storytelling. If you’ve ever created a story on Instagram, Facebook, or Snapchat, you shouldn’t have any

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Instagram’s New Plans for Video

Adam Mosseri, Head of Instagram, consistently posts informative videos on both his Instagram and Twitter accounts, covering frequently asked questions and giving users a behind-the-scenes look at how the Instagram app is run. In late June, he posted a video stating that changes will be coming to video on Instagram,

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How to Market Your Brand Based on the Season

By Nicole Holdgrafer Despite obvious differences, the four seasons of the year all have something very important in common — at least as far as your business is concerned. Each season presents unique marketing opportunities that can help your brand thrive. Here are five tips on how you can tailor

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Incorporating Pinterest into my Brand’s Social Portfolio

By Annie O’Rourke Pinterest is a social media platform with unique and differing functions that ultimately optimize user engagement. It is important for your brand to understand how to utilize Pinterest in order to enhance your business’s social media portfolio. What is Pinterest, and how does my brand set up

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