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How to Get Started With Instagram Reels for Your Business
By: Charlotte Dwyer Reels are quickly becoming a staple in the Instagram world. These short, entertaining videos are a great way to connect with your audience while showcasing what you and your business have to offer. Getting started with Instagram Reels can be daunting, but we are here to offer
How to Use LinkedIn Stories
By Nicole Holdgrafer Back in September 2020, LinkedIn finally added the story feature to their app. The “story” gets its name from its functionality. This feature allows users to post short-term content that reflects storytelling. If you’ve ever created a story on Instagram, Facebook, or Snapchat, you shouldn’t have any
Instagram’s New Plans for Video
Adam Mosseri, Head of Instagram, consistently posts informative videos on both his Instagram and Twitter accounts, covering frequently asked questions and giving users a behind-the-scenes look at how the Instagram app is run. In late June, he posted a video stating that changes will be coming to video on Instagram,
How to Market Your Brand Based on the Season
By Nicole Holdgrafer Despite obvious differences, the four seasons of the year all have something very important in common — at least as far as your business is concerned. Each season presents unique marketing opportunities that can help your brand thrive. Here are five tips on how you can tailor
What is Social Commerce? What are Shoppable Posts on Social Media? How Can my Brand Implement These Strategies?
By John Quinn Hardy and Sydney Rikk Social Commerce is a convenient tool that allows businesses to sell their products directly from their social media posts. With the accessibility and convenience of completing the entire transaction process on the social media platform, from discovering the product to purchasing it, the
Incorporating Pinterest into my Brand’s Social Portfolio
By Annie O’Rourke Pinterest is a social media platform with unique and differing functions that ultimately optimize user engagement. It is important for your brand to understand how to utilize Pinterest in order to enhance your business’s social media portfolio. What is Pinterest, and how does my brand set up

