By: Danielle Gazda
The use of video content is a proven method of advertisement. Commercials have enticed audiences to try new products, visit new places, and make countless purchases in the decades since they first appeared on television. Now, video has become the best way to market products, services, and yourself on social media platforms, as well. Static visuals can be well crafted and beautiful, but short video content is what younger generations want to see more and more.
At the moment, no one does this better than TikTok. As Instagram, Facebook, and the rest try to catch up, TikTok has quite the monopoly on enticing, shareable, bite-sized video content. Vine, for those who remember it, was essentially an early version of this. However, it was rarely used for marketing purposes, yet it showed what kind of communities could be built. If your product or service is geared toward a younger audience, then TikTok is where you want to be.
Here Are Five Ways to Make TikTok Work for Your Business:
1. Post Genuine, Less Commercialized Content
Obviously, the goal is advertising and getting your business out there, but you shouldn’t be doing that in your company’s everyday posts. Audiences don’t want to feel like a product is being forced on them. Content should be fun and laid-back, and not always focused on a product or service. Show the people who work for your company. Show behind-the-scenes glimpses of how your product is made. And show your workspace and office — audiences want to know that there are real people behind companies nowadays.
2. Stay On Top of Trends
A great way to get TikTok to organically boost your content is by creating content that has the potential to go viral. Participating in popular trends can be a great way to do this. But you certainly don’t want to go viral for the wrong reasons, so know when to skip a trend and leave it to the influencers.
3. Posting Product/Service Content
Of course, you’ll need to post some product/service content so your audience knows what they’re buying. Videos can be a great tool to show off a product, answer frequently asked customer questions, do demonstrations, provide tips, and more. The goal is not only to make your product stand out but for the video to be interesting. It’s very easy for audiences to simply keep scrolling and move on, so think carefully about your opening visuals and audio.
4. Partner With Influencers
Working with influencers can seem almost necessary to get your business better known, and in a lot of cases, it’s true. Influencers can have enormous reach. If even a small percentage of their audience follows up and views your brand, that can mean hundreds of people with their eyes on your product. Working with influencers can be expensive, though, so if you’re a small business, you can initially reach out to smaller influencers who may be willing to post in return for free products instead of an actual fee. You can find creators to work with at TikTok Creator Marketplace.
5. Let’s Talk About Advertising
Now, down to advertising on TikTok. TikTok offers six forms of advertising: In-Feed Ads, Spark Ads, TopView Ads, Brand Takeover Ads, Branded Hashtag Challenge Ads, and Branded Effect Ads. Learn more about each of these ad types from this article at the Later blog. Each advertising option offers unique opportunities to engage with your audience and expand it. Some may work better than others for your brand depending on how you think you can best reach your audience.
Whether you’re a small business or a large corporation, TikTok continues to be the way of the future. Start your TikTok business account today with the help of the 270M Team. Visit our website, or email us at firstname.lastname@example.org.