Trends to Integrate Into Your 2023 Marketing Strategy

Morgan Moresco on December 12, 2022

Written by: Danielle Gazda

At the beginning of 2022, the digital marketing community prepared for the start of a massive digital expansion. This expansion was the true start of a more integrated and accessible metaverse. It includes the increasing use of AI/AR/VR and other new tools in social media and advertising. In social media specifically, video content would be king in 2022, which was proved to be true. We saw this with the rise in TikTok’s popularity as Meta and Twitter declined.

2023 presents opportunities for continued digital expansion across social media, marketing, and everyday life.

Here’s what we’re expecting to see in 2023.

Social Media Content

AI Algorithms

Social media platforms, especially Facebook and Instagram, will continue to push AI algorithms. These algorithms are supposed to show consumers content that relates to them. While individuals may not relish the idea of seeing fewer posts from family and friends, this opens up more opportunities for brands to reach a wider audience that is more likely to convert.

Digital Representations

Avatars, NFTs, and AI-generated art are all becoming more prominent across social media. While there is a juxtaposition between wanting more original content with NFTs and opportunities for digitally generated content with AI, both show that digital art is the future. More brands may find themselves generating NFTs as a form of revenue for themselves or as fundraisers. They will also likely begin using AI-generated art to create the promotional content they need.

E-Commerce

Livestream Shopping

Instagram, TikTok, and Pinterest are looking to livestream shopping as the next way for brands to sell on their platforms. While these platforms are testing and having success with this feature in other countries, it hasn’t quite made it to the U.S. yet. Expect to see more announcements about this from social media apps in 2023.

Customer Service

Mobile/in-app shopping and online shopping overall have continued to increase as Gen Z reaches an independent purchasing age. The key to happy (and repeat) customers is personalized customer service. There are many options across social media, in Messenger, DMs, WhatsApp, etc., that allow businesses to automate replies to common brand questions. This is a great way for customers to have an inquiry answered or resolve an issue quickly. However, it’s important still to have real people available on the back end to intervene with more complicated requests.

General Marketing

Influencer Marketing

Influencer marketing continues to be a superior way for brands to gain exposure and bring in revenue. Partnering with influencers whose audiences intersect with your own can boost sales. And influencers perform a variety of services, whether it’s posting on their own social media or creating video content for you to share on your own platforms.

Advertising

Social media advertising remains the best way to gain reach, conversions, and more for your business. As the space becomes more crowded with businesses, it can be hard to find your footing. The holiday season, a time when spending increases greatly, is the best example of this. Refined targeting to reach audiences that meet your business goals is the best way forward. SEO, tagging, and defining your audience will get you to your goals.

What are some of your digital marketing predictions for 2023?

Is AI Art the Future of Digital Marketing?

Morgan Moresco on November 28, 2022

By: Danielle Gazda

With the metaverse, augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) becoming more commonplace, the digital universe is expanding and becoming more accessible. Digital marketers have questioned if moving into these areas is worthwhile or even viable. For most of these platforms, the utility and practicality don’t quite seem to be there yet. AI-generated art, however, is on the rise and is something that marketing teams can use to further their creative abilities.

Two of the most popular and well-known tools for generating AI art are DALL-E 2 and NightCafe. There are many other apps and websites that are just beginning their development with open betas. Others are more established like Midjourney and the two listed previously. Either way, this is an ever-growing field of interest with endless possibilities for advertising.

The basic form of any AI-generated art is derived from a prompt entered by the individual using the generator. This can be as specific or nonspecific as desired. You can specify descriptions with the style of art and aesthetic the user wants along with the exact elements, colors, etc., the image should contain. The system’s algorithm then takes that prompt and scours the internet to find images — a process called “scraping” — that will help it to develop options similar to your request.

Sourced images are scraped from all over the internet, including blogs, stock imagery sites, and news sites. It can be an invaluable tool when you’re looking for a precise image but can’t seem to find it anywhere among the copyright-free asset websites you subscribe to.

Something to note is that copyright issues may arise with AI-generated art in the future. It’s often unclear if what is being “scraped” is free for commercial use or is actually owned by someone. Some websites and apps use software that is trained to only search for copyright-free content. However, the technology is still imperfect and not implemented by all AI art systems. Currently, scraping is legal and protected under the “fair use” doctrine. Also, DALL-E 2’s terms of use and content policy say that “you may use Generations for any legal purpose, including for commercial use.”

AI-generated art will certainly be more common in the future, growing alongside the development of NFTs. These new segments of the digital art space breed myriad opportunities for artists and graphic designers alike. While nothing may be perfect yet, both are worth looking into for your business or marketing agency.


Are you interested in the future of AI-generated art? The 270M Design Team is always expanding its skills and knowledge of digital design. Reach out to us at info@thisis270m.com to learn more about what the 270M team can do for you.