Take a Break from Product Posts
Written by: Danielle Gazda
If you advertise on Facebook, Instagram, or other social media platforms, here’s something to think about: Audiences can become bored by endless posts about a company’s products or services.
If they are already following you, then they know what you’re selling, where they can purchase items, and what your claims about your products or services are. So why should audiences keep following a brand that they already know and buy from? For some, it’s brand loyalty or identification with the product. For others, it’s the hope of finding out about new products or getting discount codes. However, when those aren’t possibilities, audiences need something else to keep their attention.
Fun, trendy posts can be a great way to keep your audience engaged and interact with them. Let’s have a look at a few different types.
Posts about current events are a great way to start. Keep up with events, such as sports championships, the Olympics, and major news stories. Even if your company isn’t a sports brand, showing support when a hometown team is involved in a big game can go a long way toward community building. Most companies stay away from politics, but if you want your company to reflect your opinions, it can be good to post about various causes you support. You can hold fundraisers around the winter holidays or in a relevant month.
Widely celebrated holidays are also important sources of material. You can choose them based on your audience’s demographics, how a holiday relates to your product, geographic location, or other factors. Some companies choose to acknowledge as many as possible, so they can include their whole audience. Popular holidays such as Valentine’s Day and Halloween are also great for promoting special offers. Make sure you also acknowledge country-specific or regional holidays based on where your audience is from, not just where your company is located.
‘National’/Social Media Holidays
Other holidays to observe are the so-called “National” holidays — as in, National Read Across America Day or National Hydration Day. You can find calendars online that show you what weird, thoughtful, or just plain fun holidays will be celebrated in a given month. There are also national holiday weeks and months — as in, National Mental Health Awareness Week and National Noodle Month. The holidays on these calendars are also great for marking the changing of seasons or reminding your followers of the observances that occur during a month. Browse through them to find holidays that fit in well with your brand. There are food, beauty, medical, mental health, nature, animal/pet holidays, and so many more.
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Memes are tried and true, but can actually be tricky to navigate. Audiences may see companies as trying too hard if they overdo posting memes. It’s best to keep them relevant to trends that are very popular at the time of posting and to keep the posting of memes to a minimum — one or two per month is usually enough. There are exceptions depending on the format of the meme and what your company can say by using it. Remember that memes are meant to be fun and funny, so don’t overthink them.
Audio trends are going to be most relevant if your company utilizes TikTok for marketing. (Some of these can also translate well to Instagram Reels.) Audio trends are clips of songs or viral phrases that go in and out of fashion very quickly, so it is important to keep up to date. There are a few evergreens that can always be brought back or revitalized if the topic of content requires it. Use these well and sparingly though — as with memes, if audio trends are overused, audiences may think you’re trying too hard to be relevant to younger users.
Spice up your social media profiles with some of these fun post ideas. Marketing is no longer straightforward advertising of a product; being trendy, relatable, and human are becoming far more important. That’s how you bring in an audience and keep them coming back for more.