Advice from an Agency: How to Create a Strong Social Media Image
By Annie O’Rourke
Incorporating a positive social media image drives high levels of user engagement and allows your brand to market its services.
Start utilizing social media for your small business
Instagram, Pinterest, and Twitter are just a few of the many social media channels that are most important to incorporate for your small business.
It is important for your business to become a highly active user on all social media channels. Social media allows your business and brand to eventually be more visible and searchable. Research the different social media channels to understand which would be best for your brand, and create accounts on the channels that are most fitting. For example, if your products are photogenic, utilize Instagram because its feed is focused on visuals. Incorporating this technique allows your business to develop a platform of their own to further market their product and services. If you’re not sure where to start, 270M can help!
Keep up with current events and social media trends
Show your followers you know what you’re talking about.
Social media is all about sharing different ideas and content. By incorporating current news and events, people will feel that your brand is a credible source. Post the latest coverage and news about your product or brand to your stories and feed. For example, if you’re a beauty agency, remember to not only post your product but also post the latest information and breaking news about the entire beauty industry itself. This allows your followers to engage and connect with your page.
Create a consistent image across all social media platforms
All of the social channels your brand uses should reflect a similar style throughout to keep your brand coherent.
For example, keep your color tones, brand voice, and brand messaging consistent throughout all of your brand touchpoints. Having brand consistency is essential because it ensures that your brand is recognizable wherever a consumer interacts with it. A strong social media image is not just a recommendation, but a necessity for your small business. 270M is here to guide you through the next steps regarding all aspects of creating an impactful social media image.