Video Advertising Trends: What’s New

info on June 14, 2024

The world of advertising is constantly evolving, and in recent years, video advertising has taken center stage. With the rise of digital platforms and changing consumer behaviors, video advertising has become an essential component of successful marketing strategies. As we step into a new era, it’s essential to stay updated on the latest video advertising trends that are reshaping the industry.

1. Short-Form Video Dominance

Short-form video content continues to rise in popularity, driven by platforms like TikTok, Instagram Reels, and YouTube Shorts. Brands are capitalizing on this trend by creating engaging and concise video ads designed for the short attention spans of today’s viewers. These bite-sized videos are often under a minute in length and deliver impactful messages quickly.

2. Livestream Shopping and Shoppable Videos

Livestream shopping, a trend originating from Asia and popularized globally, is transforming video advertising. Brands and influencers host live broadcasts, showcasing products in real-time. Viewers can ask questions, interact with hosts, and make purchases directly within the livestream. Shoppable videos, integrated with e-commerce platforms, allow viewers to click on products within the video and make instant purchases.

3. Interactive Video Experiences

Interactive videos are changing the game by allowing viewers to engage directly with the content. These videos enable viewers to make choices, explore different storylines, and interact with clickable elements. This immersive experience not only captivates the audience but also provides valuable data on user preferences and behaviors.

4. Vertical Video Optimization

With the increasing use of mobile devices, vertical video has gained prominence. Platforms like Instagram, Snapchat, and TikTok have popularized the vertical video format. Brands are now creating video ads specifically designed for vertical viewing, ensuring a seamless and engaging experience for mobile users.

5. Personalization and AI-Powered Recommendations

Personalization is a key driver of effective video advertising. AI and machine learning algorithms analyze user data to deliver personalized video content and recommendations. These algorithms consider factors such as browsing history, previous interactions, and demographic information to tailor video ads to individual preferences.

6. Augmented Reality (AR) and Virtual Reality (VR)

AR and VR technologies are making waves in video advertising. Brands are creating immersive AR and VR experiences that allow consumers to interact with products or explore virtual showrooms. These technologies provide a unique and engaging way to showcase products and services.

7. Storytelling and Narrative Ads

Storytelling remains a powerful tool in video advertising. Brands are crafting compelling narratives and emotional connections with their audiences through storytelling. These ads often focus on the brand’s values, mission, and impact, resonating with viewers on a deeper level.

8. Data Privacy and Compliance

As video advertising becomes more personalized, data privacy and compliance with regulations like GDPR and CCPA are paramount. Brands are focusing on transparent data collection and ensuring that user data is handled responsibly to build trust with consumers.

Video advertising is in a state of constant innovation, adapting to changing consumer behaviors and technological advancements. Staying updated on the latest trends is crucial for brands looking to stay competitive in this dynamic landscape. Whether it’s through short-form videos, interactive experiences, or immersive technologies, video advertising continues to evolve, offering exciting opportunities for brands to connect with their audiences in meaningful ways. Embracing these trends and incorporating them into your marketing strategies can help you stand out and thrive in the world of video advertising.

Five Reasons Why Video Content Is the Future of Digital Marketing

info on October 4, 2021

By: Sydney Rikk

Have you ever been scrolling through your Instagram feed when a post that was cluttered with words popped up? More than likely, you just scrolled past it because you were uninterested in reading lots of text. You’re not alone in doing that. Wouldn’t it have been better if the ideas in the post had been presented in a video? Welcome to the future of digital marketing.

In an effort to stay ahead of the trends, here are five reasons why you should be creating and utilizing video content:

1.Video is versatile.

As your business grows and develops, your marketing strategies must keep pace. Video is the answer. With video comes the opportunity to shape, change, and repurpose content according to your brand’s needs. For example, if you have a popular Instagram feed post of an image, change it into video formatting and watch it take off. Videos also offer the ability to make your brand more personable. By featuring greetings from your team or speaking directly to the consumer, you are creating a conversation.

2. Videos can tell a story.

The saying is, “A picture is worth a thousand words.” So how many words is a video worth? A still picture can only present and convey a limited amount of information. Change that picture into a video and you have granted yourself more time to get your message across. And, you can do it in a more dynamic and engaging manner. Lean into your video content to capture a story: the story of your brand, product, team, and more. 

3. Video content is preferred most often by users.

According to view.ceros.com, “While 73% of respondents to the survey said they have less time to devote to reading and research, many noted that they are willing to spend 10-plus minutes with interactive, visual, and audio content.” Today, people are so busy — and information is coming at them so fast — they often have little time to slow down, read, and take in written content. The solution to this problem is videos. If you only have a few minutes of someone’s time, capitalize on it by using engaging video content to efficiently get your message across. 

4. Videos can drive conversion.

People buy when they see a need for the product. If they don’t understand what it is you are selling or why they need it in their life, they are unlikely to buy. Using videos to introduce and demonstrate your brand’s products can help consumers see the need for them. According to animoto.com, “96% of consumers find videos helpful when making purchase decisions online.” Looking for more evidence of videos helping to create conversion? Check out this infographic.

5. Video content has the power to improve SEO.

The more people watch, interact, and engage with your videos, the more likely your video will attract larger audiences. By creating and offering high-quality video content, you can entice people to learn more about your company and your products, driving traffic to your website.

Video content unlocks the door to numerous opportunities. It can tell stories, help you connect with your audiences, drive conversion, and so much more. Video is the future of digital marketing. So grab your video clips! It’s time to get to work.