How to Use LinkedIn Stories

info on August 3, 2021

By Nicole Holdgrafer

Back in September 2020, LinkedIn finally added the story feature to their app. The “story” gets its name from its functionality. This feature allows users to post short-term content that reflects storytelling. If you’ve ever created a story on Instagram, Facebook, or Snapchat, you shouldn’t have any problems navigating LinkedIn Stories.

Just like any other story feature, it remains on your profile for 24 hours after posting. Once that time has passed, your post will disappear. While your story is still up, you have the option to save it to your camera roll. Or, if you’re unsatisfied with your post, you have the option to discard the story. LinkedIn allows you to post photos and videos from your camera roll, or create them within the app. There is no minimum or maximum on the number of stories you can post on your account. 

Although the story is not the newest social media feature on the block, it still presents vast opportunities for authentic storytelling and increasing brand awareness. The key difference between LinkedIn and the other popular social networks is that LinkedIn is a professional platform. Because of this, it’s best to create LinkedIn Stories that reflect this standard. However, professional content doesn’t have to be boring or extremely formal.  

The story feature on LinkedIn is the best place to show behind-the-scenes content of your brand or to let your own unique personality shine through. Since video content generally performs better than still images, consider creating a “vlog,” which stands for “video blog.” This is usually a short video of someone talking about a specific topic. As a business, this could entail an employee talking about their position, a current project, showing a day in the office, etc. As an individual, this could involve topics that are a little more personal, such as discussing professional experiences, trending news, or a recently attended event. 

Whether you’re posting a video or a photo, you can add stickers to the post to increase engagement. Stickers are icons you place on top of your post. The first option you’ll see is the “@ mention” sticker, which allows you to tag employees, clients, and partners. The next sticker you’ll see is a “clock” that sets the time of day. Beneath that, you’ll see “Today’s Question,” where you can ask your followers a question and wait for feedback. In addition, there are two different sections of stickers for “Community and Events,” as well as one for “Current Status.” Another great tool to utilize on LinkedIn Stories is swipe-up links. Swipe-up links are links you can access directly from a story by swiping up. Unlike Instagram, you don’t need to be verified to add a swipe-up link to any of your stories. 

Although LinkedIn is known for being a professional platform, posting a story here every now and then will create a nice change of scene for your followers — and it can help you and your business to stand out. When done correctly, using LinkedIn Stories to post content will add credibility (and visibility) to your brand or personal name.

Advice from an Agency: How to Create a Strong Social Media Image

info on January 15, 2021

By Annie O’Rourke 

Incorporating a positive social media image drives high levels of user engagement and allows your brand to market its services. 

Start utilizing social media for your small business 

Instagram, Pinterest, and Twitter are just a few of the many social media channels that are most important to incorporate for your small business. 

It is important for your business to become a highly active user on all social media channels. Social media allows your business and brand to eventually be more visible and searchable. Research the different social media channels to understand which would be best for your brand, and create accounts on the channels that are most fitting. For example, if your products are photogenic, utilize Instagram because its feed is focused on visuals. Incorporating this technique allows your business to develop a platform of their own to further market their product and services. If you’re not sure where to start, 270M can help! 

 

Keep up with current events and social media trends

Show your followers you know what you’re talking about.

Social media is all about sharing different ideas and content. By incorporating current news and events, people will feel that your brand is a credible source. Post the latest coverage and news about your product or brand to your stories and feed. For example, if you’re a beauty agency, remember to not only post your product but also post the latest information and breaking news about the entire beauty industry itself. This allows your followers to engage and connect with your page. 

 

Create a consistent image across all social media platforms 

All of the social channels your brand uses should reflect a similar style throughout to keep your brand coherent.

For example, keep your color tones, brand voice, and brand messaging consistent throughout all of your brand touchpoints. Having brand consistency is essential because it ensures that your brand is recognizable wherever a consumer interacts with it. A strong social media image is not just a recommendation, but a necessity for your small business. 270M is here to guide you through the next steps regarding all aspects of creating an impactful social media image.

Our services at 270M will help you move in the right direction in order to reach high levels of user engagement.