Advice from an Agency: The Importance of Being on Instagram
By Annie O’Rourke
Instagram is an essential social channel for your business and necessary to incorporate in your brand’s social media strategy.
Build out your Instagram profile
Social media is a highly effective way to market and sell your business. Instagram allows your brand to showcase its products or services in a visually appealing way while driving high user engagement. Here are some key steps you should take when creating your Instagram profile for your business:
- Set up your profile with all the essential information — location, website, name, and bio.
- Set up your profile picture — this should be the same one used across all touchpoints to stay consistent
- Set up your first post to promote your content in a visually appealing way
Once you’ve worked through these steps, you’re on your way to creating an Instagram profile that will attract new consumers.
Create content that captivates your audience and highlights your product
Instagram is a beneficial social channel to utilize because it emphasizes your product and services in a visual way. In order to use Instagram for your business in the most effective way, make sure you include content that is engaging and relevant to your brand. Incorporate visually appealing creative content, movements, and specific imagery catered to your product. This will help promote your product and grow user engagement. You want your profile to include eye-catching photos, videos, IGTV, stories, and Reels so people will continue to follow you and eventually buy your product or service. For more information on how to create a consistent image across your social channels, check out our other 270M blog.
Utilize hashtags and geotags to grow user engagement on Instagram
It is encouraged for your business to utilize the wide variety of features Instagram has to offer. Instagram allows your business to post videos and pictures, go “Live,” and interact with your followers. It is important to utilize these features, but it is also crucial to use hashtags and geotags on all of your posts and content. This will allow your business to pick up activity and followers as people frequently search hashtags and locations to find new ideas and content. For example, if you are a beauty and lifestyle brand, add #beauty #lifestyle #wellness to your photo, video, story, or Reel. Also, tag the location where your company is located in order for your business to grab more attraction in the Instagram world. Instagram is a great platform, and with its growing popularity, it is imperative for your business to be on this social channel.