Advice from an Agency: The Importance of Pre-Launch Marketing

By Jaci Schreckengost

Beginning your marketing campaign before your product or business launches is a great way to get your brand into the market ahead of time. 

What is pre-launch marketing? 

Pre-launch marketing is when you launch your marketing campaign before you launch your business. 

One successful example of this was with the launch of HBO Max. Of course, they are a large-scale example and had a wonderfully large base to start with, but they marketed for HBO Max before the platform had actually launched. 

In this time of pre-launch marketing, they also allowed people to go ahead and sign up for the service once it started and join the newsletter. This allowed them to have an already established client base before the product became available to those people. 

Read also: Advice from an Agency: Getting to Know Your Audience

What are the benefits of pre-launch marketing?

People know about your brand ahead of time. It’s a great way to have a social media following, a list to send your email marketing out to, and potential customers for when your business launches. 

You can also have a great idea of who your audience is going to be. You can go ahead and take a look at your audience, gather their data, and then market your products, brand, and community management toward those people. 

How do I start pre-launch marketing? 

Pre-launch marketing can begin with many things, but a website or social media are good places to start. These are both places of easy access for your customers and they allow them to learn about who your brand is and what you will be doing. 

It’s also a great idea to set up an eblast list. Maybe you don’t have something to send out to that list on the day they sign up, but you will soon, and it’s important to have that list built up as much as possible. 

What are the benefits of using an agency

270M can help with all of all the aspects of pre-launch marketing. Even if you’re starting right at the beginning of creating your brand, we’re here to help. 

Our services in website development and email marketing will help get your brand up and running. Our social media services can help you maintain your brand through content creation and community management. 

Pre-launch marketing is a great way to make a name for your brand before your brand even fully launches — and an agency is a great way to help you get started. 

270M is here for all of your digital needs — check out all of our services here.