Should My Brand Be Present on All Social Media Platforms?

By: Sydney Rikk

With so many trending social media platforms, it can feel overwhelming to try and manage multiple accounts. Between the time and the effort it takes to create content and engage with followers, are the results worth it? Does it make sense for your company to have Instagram, Twitter, Facebook, Pinterest, and LinkedIn? What about adding a TikTok account to your plate?

It is one thing to grow a following; it is a whole other game to grow an engaged following. At the end of the day, the most important thing to remember, in order to have the most engagement and support for your brand, is that quality is better than quantity. To help determine what platforms you should use, follow these three steps.

  1. Know your audience

In order to attract the right audience, research which social media platforms your desired target is most likely to engage with. For example, older demographics tend to use Facebook, while younger audiences are more attracted to Instagram and TikTok.

Here is a helpful chart by that displays which demographics use which platforms most frequently.

      2. Outline your goals

Deciding on the goals you want to achieve can help you determine which social media platforms to use. Think about whether you’re looking for another way to engage with your target audience on a more personal level, looking to attract new customers or demographics that you weren’t previously speaking to, or simply wanting to learn more about the market you are trying to attract. Narrowing down your desired outcomes can help you gauge which platforms will best fit your brand’s wants and needs.

      3. Create effect content

Twitter is known for memes and brief, clever messages. TikTok is known for short video clips. Pinterest is a visual masterpiece of all kinds of topics. Instagram is known for sharing images partnered with a caption. Knowing what content you are interested in creating and sharing can also narrow down your choice of what platforms to focus on. Creating effective content that your target audience will enjoy viewing will result in a higher engagement rate. 

Once you work through these three steps, you will have a better understanding of which platforms will be most effective and beneficial for your brand. There is no need to spend time and effort on platforms that don’t target your audience or provide positive results. Quality over quantity will lead your accounts to success.