How to Get Started With Instagram Reels for Your Business
By: Charlotte Dwyer
Reels are quickly becoming a staple in the Instagram world. These short, entertaining videos are a great way to connect with your audience while showcasing what you and your business have to offer. Getting started with Instagram Reels can be daunting, but we are here to offer some of our favorite tips for mastering the form.
- Use current popular songs and sounds
This is one of the most important tips to remember when starting your Reels journey. When you use a popular sound or song, your reel gets tagged to that particular sound on Instagram. This ensures that your reel will be exposed to more people, since it is likely that users will be looking for reels that use those trendy sounds. Each day, look at some reels and make a note of the most popular songs and sounds that they feature. Then, use those sounds to brainstorm ideas for your brand.
- Repurpose old stories, videos, or TikToks for Reels
Getting started with Reels can be challenging at first. The field is crowded, and having to constantly come up with fresh, new ideas for content can be overwhelming. But there is no need to reinvent the wheel … um, reel, that is. This form is perfect for using old or unused content. For example, you can use photos to create a slideshow, or take an interview that was done with you about your business and use relevant clips from it in a reel.
- Use closed captioning
Many people scroll through Instagram Reels without having the sound on, so they will be more drawn to videos that have closed captions on them. This quick fix will allow people to engage with your content, even if they are unable to listen to it.
- Make your product or service the highlight of your reels
Reels are fabulous for showcasing what you have to offer. You can explain in-depth what your business does or take the time to show your audience details about your product.
- Put titles on the cover photos for your reels
If someone is interested in your business on Instagram, they may navigate to the Reels tab on your profile. By including a title explaining what each reel is about on the cover photo, people are more likely to watch and engage.
- Don’t get too serious
Reels are ideal for showing the personality of your brand. Have fun with them! Play into popular trends and show that your brand wants to truly connect with potential customers.
If you are still unsure of exactly how to use Instagram Reels or how this form can benefit your business, 270M is always here to help. We have experience in the creation of Reels for a variety of clients and businesses and would be more than happy to assist you!