What is SEO? An Agency’s Guide to Search Engine Optimization
By Jaci Schreckengost
Search Engine Optimization, or SEO, is a term we all hear often. But, what exactly is it and how do you effectively use it to increase traffic to your business?
SEO is the process of growing your audience by getting visitors to your website through specific terms on search engines. It’s exactly what it sounds like — optimizing key terms relevant to your business so you show up more frequently on search engines.
The goal is not only to grow your audience, but to grow your audience with people who are genuinely interested in your business.
Who is your audience?
First, it’s important to know your audience. It’s important to know who they are and what they’re looking for when they’re using the internet.
It’s important to know what age group they’re a part of, what they like to do, what they are typically shopping for, and more. Essentially, you want to learn as much about your audience as you can.
These key points of information are important to know about your audience. Once you know these, you can begin to target your content and make it relevant to them.
What search terms are they using?
What are they looking for when they use search engines? What terms are they using to find the content they want?
It’s important to research this and to know how to include it in your content. Keywords in your title and throughout your content can help improve your SEO.
Research the keywords that companies comparable to yours are using. What words are they using to reach their audience?
It’s important to make sure you don’t want to fall into a void of using the exact same terms that a large number of businesses are using. This is why doing research is so imporSimilar keywords will help you hone in on your audience.
Should I use multimedia?
Absolutely. Multimedia, like GIFs, photos, and videos help drive more traffic to your content.
This content should be relevant to your company and branding. Organic multimedia can help drive even more traffic — and show more about your business.
SEO can help drive the people to your business to help increase relevant views and, of course, revenue.