By Jaci Schreckengost
A website, many times, is one of the first places a customer visits.
If a customer finds your social media pages first, they will likely look for the website next. A website is a place to house information about your business, your products, and more.
Isn’t it expensive?
While it’s not cheap to set up a website, it’s not a recurring fee. It’s an infrequent investment that sets you up for long-term success.
Isn’t a Facebook business page enough?
The simple answer is: no.
While a Facebook business page is a good start, your business is still missing a vital component in our digital world.
There is so much more information that can be housed in a website that is missing out on a business page. This includes your brand identity, important information about your company, a way to directly shop from your website, and more.
A website can provide information that other social pages cannot.
The about us page can serve as a great resource for your customers. This can allow them to find out more about you, your business, and your products. If you include a piece about the history of your business, viewers can really understand your company better. This may not seem like much, but consumers are increasingly conscious about where they’re spending their money.
On a website, customers can integrate the things that are important to their business. These could include their sustainability policy, how they give back to the community, or other important issues to them.
During unexpected events, like COVID, websites provide an easy way to update your customers. Your customers can find updated store hours, shipping policy, and other important information that may have temporarily changed.
Read also: Connecting with Customers During COVID
Answer questions ahead of time
Having a Q&A or FAQ section can help save time for your customer service team — and for your customers. Instead of having to wait for an answer, customers can find their answers on the website immediately.
Show off your work
A website is a great place to show off the incredible work that your team does. For example, with just a few clicks, visitors can see 270M’s clients. When you click on these links, they take you to each of the clients’ websites.