Advice from an Agency: How to Use LinkedIn for Your Company

By Jaci Schreckengost

LinkedIn is a great social networking site for businesses, their employees, and potential customers. But how should you use it to get the most out of it? 

Make sure to use your logo and fill out all applicable information

Make sure to use your logo as your business’ profile picture. This helps LinkedIn users identify your brand even before they see your name. 

It’s also important to fill out all the important information that LinkedIn suggests adding to your profile. This can include your location, website, contact information, like a phone number and email, and anything else that can help users find your page. 

Write and share posts

It’s important to give people a reason to want to follow and engage with your LinkedIn. If you don’t write and share posts, they probably won’t want to follow you, which is why it’s so important. 

You have a ton of options on what to share. You can share relevant industry information and news, company updates, quotes you think your followers should read, employee updates or introductions, and so much more! 

Use hashtags and mentions

It might be easy to assume that hashtags are only for Instagram and Twitter, but that’s just not true. Hashtags are a great way to engage with your customers and other brands. 

When you’re posting about someone else who has a LinkedIn profile, whether it’s a friend or another business, make sure to mention them in the post. 

Not sure what hashtags to use? Start with the most relevant to your business and then go from there. See what hashtags those around you are using, too, and if you can implement those to reach a new audience. 

Read also: Advice from an Agency: Getting to Know Your Audience

Follow relevant companies 

Whether it’s your competitors or companies you strive to be more like, it’s important to follow other companies in the market. 

By following companies that compare to your own, you’re able to see what they’re doing, the changes they’re making to meet demand, and how they show their own brand’s persona. 

This can also be a great way to make sure you’re staying relevant to your audience through your social media.

Read also: Advice from an Agency: How to Know When It’s Time for a Rebrand 

Use an agency

Using an agency to manage your social media is a great way to make sure the job gets done without you having to lift a finger. 

270M has services for social media posting and channel management, data analytics, channel strategy, and more. 

LinkedIn is a great way to connect with others in your industry — and using an agency is a great way to help get you the results you want. 

See all of 270M’s services on our website.