Advice from an Agency: Why Community Management is Critical in 2021

By Jaci Schreckengost

As our digital universe continues to grow, brands must be involved to keep up. 

What is community management? 

Community management is exactly what it sounds like: managing your digital community. It’s everything from engaging on social media, answering questions in your Facebook inbox, resolving situations for unhappy customers, and so much more. 

Community management stretches across a number of different platforms, including Instagram, Facebook, Twitter, Pinterest, TikTok, and more. 


Why do I need it? 

Your customers want answers from you—and they want them quickly. Especially if their question is one about an order gone wrong or something similar. 

Community management is not only there to help you in these bad moments. It also builds your digital community and, therefore, your audience. 

Your audience will feel connected to your brand. If your brand is spending time liking, commenting, and engaging with your community, customers are going to understand you care about them. You like them enough to want to engage with them—and that’s something they’re going to remember that the next time they get ready to make a purchase. That engagement is what’s going to put you ahead of your competition. 


Read also: Advice from an Agency: How to Use LinkedIn for Your Company 


I have to run a business. What if I don’t have time to do all this? 

That’s where we come in! We know business owners are busy, and we want to make your life easier. 

With 270M’s community management services, you won’t have to swipe for a single second. We take care of everything: responding to comments, growing your community, and engaging with your existing customers to help focus on loyalty. 

Check out all of 270M’s social media services and see how we can make social media your customers’ go-to hub for your brand.