news + trends

How to Increase Engagement with Newsletters

By Jaci Schreckengost Newsletters are a great way to reach your customers and give them information they need to know.  Maybe your business has been sending out eblasts, but getting little to no engagement on them. Or, maybe, you’re wondering why you should send out email marketing in the first

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TikTok Advertising

By Jaci Schreckengost As TikTok continues to gain popularity as a new social media platform, many businesses and agencies are learning how to maneuver it.  What is TikTok? For those unfamiliar with the platform, TikTok is a video-sharing platform where users can post dances, lip syncs, speeches, jokes, their plant

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Why Do I Need a Website?

By Jaci Schreckengost A website, many times, is one of the first places a customer visits.  If a customer finds your social media pages first, they will likely look for the website next. A website is a place to house information about your business, your products, and more.  Isn’t it

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Connecting with Customers During COVID

By Jaci Schreckengost During COVID, it’s more important than ever to let your customers know you truly care about them.  A study from Accenture found 64 percent of consumers in the United States say “a company’s ethical values and authenticity” are components they factor in before making a purchase. In

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Instagram Features to Support Businesses During COVID-19

By Jaci Schreckengost Instagram rolled out four new story features for businesses to utilize during COVID-19 — and possibly beyond. As they said in their April 15, 2020, post, “Small businesses are an important part of our community, and many are facing immense challenges during the COVID‑19 crisis.” In response to

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