By Annie O’Rourke  LinkedIn Live is a great tool to incorporate into your social media strategy. This technology allows your brand to connect with LinkedIn users on a more personal level.  The Basics of LinkedIn Live  The new LinkedIn feature allows users and company pages to broadcast themselves in current

By Annie O’Rourke Voice search technology is a way for businesses to be present in millions of homes worldwide. The Foundations of a Voice Search Feature Voice search is a technology that is currently up and running for many devices such as Amazon Alexa, and Google Hub. Google Hub is

By Jaci Schreckengost As our digital universe continues to grow, brands must be involved to keep up.  What is community management?  Community management is exactly what it sounds like: managing your digital community. It’s everything from engaging on social media, answering questions in your Facebook inbox, resolving situations for unhappy

By Jaci Schreckengost In Coach’s recent collaboration with Disney and Keith Haring, we’ve seen the future of e-commerce and digital marketing.   What they’ve titled the “Disney Mickey Mouse X Keith Haring Exploratorium,” is an immersive digital marketing experience showing off the brands and the products they’ve created together.  From

By Jaci Schreckengost The 2021 Super Bowl was one that Tampa Bay will remember forever. Here are the reasons digital marketers should, too.    The Commercials  The easiest tactic to notice was that familiar names and faces still draw massive attention.  State Farm’s commercial that featured Drake, Aaron Rodgers, Patrick